C
- Conversion rate (CVR)
- Customer-data platform (CDP)
- Click-through rate (CTR)
- Creative tag
- Creative
- Cost per mille viewable impressions (vCPM)
- Cost per mille (CPM) / effective cost per mille (eCPM)
- Cost per completed view (CPCV)
- Cost per click (CPC) / effective cost per click (eCPC)
- Cost per action (CPA) / effective cost per action (eCPA)
- Cookie syncing
Y
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