Second-price auction

An auction type where the bidder pays a price equal to the second-highest bid plus $0.01, rather than their highest bid.

The second-price auction model is widely applied in the world of programmatic.

For years, it has allowed advertisers to bid high prices to secure impressions, but ultimately pay a much lower price.

Related post: How Do First-Price and Second-Price Auctions Work in Online Advertising?


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