A self-regulatory program managed by the Digital Advertising Alliance (DAA).

The aim of AdChoices is to give online users control over how advertising companies collect and use their data for online behavioral advertising (OBA). When a user clicks on the “i” icon, they can learn more about how their data is being collected and used, and can opt out of behavioral targeting.

Learn more about AdChoices and the icon on the DAA website.


Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!