Also known as: authorized digital sellers
An IAB-led initiative designed to reduce certain types of ad fraud and arbitrage.
It’s an upgrade to another IAB project – ads.txt – which also aims to reduce fraud and improve transparency in the programmatic ad-buying process.
Ads.cert introduces cryptographically signed bid requests, authenticates a publisher’s inventory and allows buyers to track the path of inventory to make certain they’re only purchasing from authorized sellers.
