Ads.cert

An IAB-led initiative designed to reduce certain types of ad fraud and arbitrage.

It’s an upgrade to another IAB project – ads.txt – which also aims to reduce fraud and improve transparency in the programmatic ad-buying process.

Ads.cert introduces cryptographically signed bid requests, authenticates a publisher’s inventory and allows buyers to track the path of inventory to make certain they’re only purchasing from
authorized sellers.

Related posts:

Search

Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!