AdTech Industry

Identity in AdTech: Meet The Various ID Solutions

September 3, 2019 by Maciej Zawadziński

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

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