AdTech & MarTech Resources

Educate yourself about the technical and business aspects of the programmatic advertising and digital marketing industry with our wide range of blog posts, videos, infographics and guides.

The AdTech Book by Clearcode

If you’re looking for a resource that contains everything you need to know about AdTech and programmatic advertising, then you can’t go past our AdTech Book.

It’s updated regularly to include the latest industry news and trends, plus it’s free to read online! You can also download the PDF version for free.

Clearcode in media

We write about our areas of speciality, attend industry events, and celebrate our clients’ success.

Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode
Campaign magazin logo
Adtech leaders react to potential breakup of Google’s ad business
The Future of Ad Tech Lies in PrivacyEnhancing Technologies (PETs)
The power and limitations of universal IDs

Webinars & videos

Educate yourself about our AdTech & MarTech with our on-demand webinars and videos.

  • In-Game & Metaverse Advertising: Q&A with Clearcode and Super League’s Chairman & CEO, Ann Hand

    In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Ann Hand, Chairman & CEO of Super League Gaming, a series of questions about advertising in the metaverse.

  • 6 Alternatives to Third Party Cookies and Mobile IDs in AdTech

    In this video, we outline the reasons why third-party cookies and mobile IDs are disappearing from programmatic advertising and list the 6 main alternatives.

  • Live Talks In VR: Future Of AdTech In The Metaverse

    Join our GDPR webinar as Mike and Michal discuss the the impact of the legislation on the AdTech and MarTech industries.

    The video was recorded in MD X’s penthouse, a virtual world by Exclusible on Spatial.

    Our free guides

    How to Design, Build and Launch a Working Platform Within 4 Months

    Programmatic and RTB Challenges and Opportunities

    The Effect on AdTech & MarTech From a Technical Perspective

    AdTech & MarTech Glossary

    Our AdTech & MarTech glossary explains the acronyms, initialisms, and unique terminology used in the online advertising & marketing technology.

    Bidding strategy

    The strategy used to determine how the DSP’s bidder should place bids in an RTB auction. Examples of bidding strategies include fixed price and dynamic price.

    Our infographics

    Get the most important facts about a range of AdTech & MarTech topics and understand complex technological processes with our infographics.

    What Is Connected TV (CTV) & OTT Advertising and How Does It Work?

    The Anatomy Of a Demand-Side Platform (DSP)

    The True Cost of Hiring AdTech and MarTech Developers

    Our Newsletter

    Get AdTech & MarTech resources sent straight to your inbox

    We respect your privacy.
    Learn more here.