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AdTech Industry, MarTech Industry
January 20, 2022 by Paulina Zawiślak
2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.
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Guides
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projects we have built
A privacy-focused analytics suite
A fully integrated analytics suite consisting of web analytics, tag management, content personalization and data management tools.
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projects we have built
A demand-side platform (DSP)
Kanary NEST is a data-driven DSP allowing marketers to buy display ads by using programmatic and real-time bidding (RTB) technology, with fully transparent reporting on media spend, conversions, and commissions.
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projects we have built
A fully customizable data management stack
A fully customizable data-management stack consisting of ready-to-use data collection, data management, and content-personalization components.
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projects we have built
TV Analytics Platform
The revolutionary way to measure the impact of TV advertisements on website traffic and conversions offering data gathering, attribution and data presentation features.
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projects we have built
eCommerce tool
Rejoiner offers online stores of all sizes the ability to regain some of their lost potential revenue caused by high cart-abandonment rates.
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projects we have built
The analytics platform that provides comprehensive answers, not just data
Darwin360 gathers large amounts of information from a range of sources and presents it in a clear, clean and easy-to-understand way.
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projects we have built
Social media marketing platform
A range of social marketing apps for merchants that display a number of key social media metrics, allowing to optimize conversion rates, drive more traffic to the site, and increase average order value.
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Webinars and videos
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