AdTech & MarTech Resources

Check out our ever-growing list of blog posts, guides, case studies, infographics, webinars, and videos to learn more about the online advertising and marketing industries from both a technical and business perspective.

AdTech Industry, Data & Privacy

GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

August 3, 2020 by Michael Sweeney

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was "Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google."The hearing lasted for more than 5 hours and […]

Guides

Read now

Learn about the AdTech & MarTech development process, as well as the platforms and inner workings of the online advertising and marketing industries with our free guides.

Download now

Download now

Download now

Download now

projects we have built

Piwik PRO

A privacy-focused analytics suite

A fully integrated analytics suite consisting of web analytics, tag management, content personalization and data management tools.

view case study

projects we have built

Kanary Nest

A demand-side platform (DSP)

Kanary NEST is a data-driven DSP allowing marketers to buy display ads by using programmatic and real-time bidding (RTB) technology, with fully transparent reporting on media spend, conversions, and commissions.

view case study

projects we have built

7Suite

A fully customizable data management stack

A fully customizable data-management stack consisting of ready-to-use data collection, data management, and content-personalization components.

view case study

projects we have built

Clarivoy

TV Analytics Platform

The revolutionary way to measure the impact of TV advertisements on website traffic and conversions offering data gathering, attribution and data presentation features.

view case study

projects we have built

Rejoiner

eCommerce tool

Rejoiner offers online stores of all sizes the ability to regain some of their lost potential revenue caused by high cart-abandonment rates.

view case study

projects we have built

Darwin360

The analytics platform that provides comprehensive answers, not just data

Darwin360 gathers large amounts of information from a range of sources and presents it in a clear, clean and easy-to-understand way.

view case study

projects we have built

AddShoppers

Social media marketing platform

A range of social marketing apps for merchants that display a number of key social media metrics, allowing to optimize conversion rates, drive more traffic to the site, and increase average order value.

view case study

Webinars and videos

Watch now

Educate yourself about our AdTech & MarTech development process and the various areas of the online advertising and marketing industries with our on-demand webinars and videos.