VMAP (video multiple ad playlist)

VMAP allows content owners (the people making the videos) to describe the structure for ad-inventory insertion if they don’t control the video player themselves, as is the case with YouTube, for example.

VMAP was designed for use in conjunction with VAST (video ad-serving template) and is well-suited for video content creators who have no control over the video player, but want to control the ad experience within the videos.

Related post: What Are VAST, VPAID, VMAP, and MRAID?

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