Custom AdTech & MarTech Development

We specialize in building custom analytics and enterprise-grade SaaS platforms for the advertising and marketing industries

From DSPs to SSPs and everything in between

A few reasons why you should work with us

15,000+

We spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients

8+

We have 8+ years of experience in building advertising and marketing technology

100

We’ve developed over 100 successful projects for clients of all sizes

EU/USA

We are an established company from the EU with offices in the USA

Our projects have appeared in a number of media portals

Learn about the people behind Clearcode

the clearcode blog

Our AdTech & MarTech knowledge base

Learn about the platforms, processes, and inner workings of the AdTech and MarTech industries with our ever-growing list of free articles and resources.

AdTech Platforms, AdTech Processes

Waterfalling, Header Bidding and New Auction Dynamics

January 31, 2018 by Maciej Zawadziński

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged to help advertisers display their ads on more sites and allow publishers to sell more of their inventory.

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Career at Clearcode

Careers

Clearcode isn’t just about software, Clearcode is also about people

Meet Clarence and discover what it’s like working at Clearcode. We are always looking for talented technology specialists, so bring your passion for technology and hunger for learning and join our team!

View our job offers

Talk to us about your project

Schedule a call with one of our development teams and find out how we can apply our skills, knowledge and experience to your AdTech, MarTech, or analytics project

Get a free project consultation