Targeting that allows advertisers to display relevant ads based on the website’s content rather than using the data about the visitor. Contextual targeting was widely used before the advent of the internet in magazine and newspaper ads.
The practice of displaying ads to online users based on data known about the user and website or app. There are many different types of Ad targeting, including Behavioral targeting, Contextual targeting, Retargeting, location (geographical) targeting and demographic targeting. Further reading: AdTech Targeting Methods: The Ultimate Guide The AdTech Book by Clearcode: Chapter 07. Ad