Viewability

Viewability determines whether an actual human saw the ad.

The process involves checking whether the ad was contained in the viewable space of the browser window based on pre-established criteria, such as the percent of ad pixels and length of time the ad is in the viewable space of the browser.

Knowing whether an ad was actually seen by a user, as opposed to a bot, allows advertisers to better measure the performance of their campaigns.

Related post: What Is Ad Verification and How Does It Work?

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