September 29, 2022 by Michael Sweeney

Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.

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Programmatic Advertising and AdTech in OTT & CTV [Presentation]

February 2, 2023 by ,

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

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Intrinsic In-Game (IIG) Advertising Measurement Standards: What They Mean for In-Game Advertising

January 30, 2023 by ,

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

January 26, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

January 23, 2023 by ,

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

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How to Build a Dynamic Creative Optimization (DCO) Tool

December 15, 2022 by , ,

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

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Should Telcos Acquire, Rent or Build AdTech Platforms?

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

December 15, 2022 by

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later.

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Why Are Telcos Exiting AdTech?

November 22, 2022 by ,

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

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What Is a Meta-DSP and How Do You Build One?

November 4, 2022 by

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

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Top Companies in the In-Game Advertising Industry

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

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What Does the EU’s DSA and DMA Mean for AdTech?

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