April 1, 2020 by Michal Wlosik , Michael Sweeney

Third-party cookies have been the backbone of the online advertising industry since the early- to mid-2000s, powering key AdTech processes like ad targeting, attribution, frequency capping, and measurement. But their availability on the web has been on the decline for several years because of ad blockers, the GDPR, and privacy settings in popular web browsers […]

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Clearcode Cartoon #4: AdTech's New Set of Wheels

March 4, 2020 by

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

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How We Built the SITO Mobile Demand-Side Platform (DSP) on AWS [case study]

February 14, 2020 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022. Third-party cookies have been the backbone of online advertising for over a decade and power a number of key advertising processes.But what […]

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Google Chrome’s Impact on  AdTech & MarTech  [infographic]

February 12, 2020 by

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

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Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR

January 31, 2020 by

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

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Clearcode Cartoon #3: What's in the Box?

January 31, 2020 by

Like all startup stories, ours had a humble beginning.

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January 14, 2020 by

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

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Privacy in AdTech: Speed Limits vs Speed Limiters

December 19, 2019 by

A lot happened in AdTech in 2019, and while there were a number of big one-off events, such as Amazon’s acquisition of Sizmek and the introduction of apps-ads.txt, there were a few topics that consistently made headlines in 2019, and will no doubt continue in 2020.

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The Top 3 AdTech Themes of 2019

December 18, 2019 by

Although AdTech and MarTech companies like AdRoll, Smaato, and CleverTap vary in terms of features, they all share a common thread; they all use Amazon Web Services (AWS).

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Clearcode Joins the AWS Partner Network Program

December 13, 2019 by ,

As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text.  The allure of […]

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Video Advertising: What Is It and How Are Video Ads Served?