May 25, 2020 by Michael Sweeney , Paulina Zawiślak

A lot has happened since the European Union's General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we've been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]

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A Timeline of GDPR Events in AdTech & MarTech

May 28, 2020 by ,

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

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The True Cost of Hiring AdTech and MarTech Developers [infographic]

May 19, 2020 by

There’s been a lot of press coverage about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s.

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The Impact of Privacy Laws (e.g. GDPR) and Privacy Settings on Publishers

May 14, 2020 by

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t.

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How Will Display and Native Advertising Work Without Third-Party Cookies?

April 21, 2020 by ,

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

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Programmatic Advertising: The Definitive Guide for 2020

April 9, 2020 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

April 1, 2020 by ,

Third-party cookies have been the backbone of the online advertising industry since the early- to mid-2000s, powering key AdTech processes like ad targeting, attribution, frequency capping, and measurement.

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Clearcode Cartoon #4: AdTech's New Set of Wheels

March 4, 2020 by

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

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How We Built the SITO Mobile Demand-Side Platform (DSP) on AWS [case study]

February 14, 2020 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022. Third-party cookies have been the backbone of online advertising for over a decade and power a number of key advertising processes.But what […]

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Google Chrome’s Impact on  AdTech & MarTech  [infographic]

February 12, 2020 by

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

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Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR