July 3, 2023 by Michael Sweeney , Natalia Figas

Companies and agencies are increasingly paying attention to the possibilities of in-game advertising within the metaverse. Ideas, budgets, and requirements are growing alongside the development of this new channel. The AdTech industry is, on the other hand, striving to establish new standards that will help brands effectively reach new customers.

Read more
In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

September 20, 2023 by

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation […]

Read more
Why Do Companies Want to Build Their Own RTB Bidder or DSP

September 11, 2023 by

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences.

Read more
How To Build a Demand-Side Platform (DSP)

August 14, 2023 by ,

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million.

Read more
What Is In-App Mobile Advertising and How Does It Work?

August 24, 2023 by

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards.

Read more
6 Privacy-Enhancing Technologies for AdTech Companies

August 24, 2023 by

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.

Read more
Key Features of an SSP

July 14, 2023 by

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.

Read more
How To Design and Build an SSP and an Ad Exchange

June 15, 2023 by

Privacy-enhancing technologies (PETs) are a set of tools and techniques designed to protect individual privacy and personal data. These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness.

Read more
The Benefits of Privacy-Enhancing Technologies (PETs) In AdTech

August 24, 2023 by

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g. an IP address for location).

Read more
The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

May 25, 2023 by

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

Read more
Q&A With an AdTech Developer: How To Implement Prebid Server

Search

Tags

Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Path Optimization (DPO) Demand-Side Platform (DSP) Digital Marketing Act (DMA) Digital Out-Of-Home (DOOH) Digital Services Act (DSA) Dynamic Creative Optimization (DCO) ePrivacy Fingerprinting Firefox First-party data Gambling Advertising Gaming GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising (IGA) Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs Monetization OMID Order Management System (OMS) Over-The-Top (OTT) Personalization Prebid Privacy Privacy Sandbox Privacy-Enhancing Technologies (PET) Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization (SPO) Supply-Side Platform (SSP) Sustainable Programmatic Targeting Methods Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Advertising Video Advertising Technologies Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data