September 29, 2022 by Michael Sweeney

Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.

Read more
Programmatic Advertising and AdTech in OTT & CTV [Presentation]

September 12, 2022 by

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

Read more
What Is Demand Path Optimization (DPO)?

September 29, 2022 by

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

Read more
How to Build a Self-Serve Advertising Platform

September 12, 2022 by

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

Read more
What Is a Single Customer View (SCV)?

July 14, 2022 by

Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.

Read more
Top AdTech & MarTech News Stories from Q2 2022

August 9, 2022 by ,

Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.

Read more
The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising [infographic]

August 17, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

Read more
A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

August 29, 2022 by

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

Read more

September 27, 2022 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

Read more
What Is a Data Clean Room and How Does It Work?

July 21, 2022 by

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

Read more
Top AdTech & MarTech News Stories from Q1 2022

Search