April 5, 2022 by Michael Sweeney

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

Read more
Top AdTech & MarTech News Stories from Q1 2022

May 19, 2022 by

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

Read more

April 7, 2022 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

Read more
What Is a Data Clean Room and How Does It Work?

April 7, 2022 by

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

Read more
The Anatomy of a Data Lake [infographic]

March 1, 2022 by ,

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

Read more
What Is Supply-Path Optimization?

March 1, 2022 by

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV).

Read more
What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

February 22, 2022 by

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their […]

Read more
What Is an Order Management System (OMS) and How Does It Work?

April 5, 2022 by ,

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

Read more
Google Chrome's Topics API Explained + FAQs

February 11, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

Read more
AdTech and MarTech Predictions and Trends in 2022

January 19, 2022 by

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

Read more
8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Search