October 23, 2018 by Maciej Zawadziński , Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

Read more
How to Integrate a DSP with Ad Exchanges and SSPs

November 2, 2018 by

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of cookies in advertising technology is critical to getting a better hold on online advertising and privacy.

Read more
What’s the Difference Between First-Party and Third-Party Cookies?

October 18, 2018 by ,

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is the bread and butter of digital media today.

Read more
What Is a Supply-Side Platform (SSP) and How Does It Work?

October 17, 2018 by

The European Parliament’s recent approval of a controversial update to copyright law has certainly caused some stir. For one, it has divided the online community. Its proponents hail it a long-expected and much-needed change that adapts copyright law to the digital age; others say its effects will be broad and far-reaching, but hardly beneficial.

Read more
What the EU Copyright Law Means for Online Advertising and Marketing

October 17, 2018 by

Deloitte Technology Fast 50 Central Europe honors technology companies with the biggest revenue-growth over the period of four consecutive years. Piwik PRO’s impressive 593% growth awarded the company 20th place in this year’s ranking. At Clearcode, we are incredibly proud of our sister company, and happy to be able to share the credit for its success.

Read more
Clearcode’s Piwik PRO Awarded Deloitte Technology Fast 50

October 16, 2018 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

Read more
Challenges AdTech Companies and Advertisers Face With Advanced TV

October 15, 2018 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

Read more
What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

September 20, 2018 by

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization across all media – MadTech.

Read more
MadTech: 3 Use Cases for Marketers and Advertisers

September 19, 2018 by ,

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

Read more
The Different Types of TV Advertising

September 17, 2018 by

Understanding the fundamentals of online advertising and marketing technology is complex — there are numerous initialisms to learn (e.g. CPA and eCPM), various ways of buying media (e.g. RTB and programmatic direct), as well as dozens of technology platforms (demand-side platforms and customer data platforms).

Read more
Ask Us Anything About AdTech/MarTech Development

Search