AdTech and MarTech News, AdTech Industry, MarTech Industry
April 5, 2022 by Michael Sweeney
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.
Read more
May 19, 2022 by Michael Sweeney
The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.
Read more
April 7, 2022 by Natalia Figas, Michael Sweeney
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.
Read more
April 7, 2022 by Michael Sweeney
Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.
Read more![The Anatomy of a Data Lake [infographic]](https://clearcode.cc/wp-content/uploads/2022/03/The-Anatomy-of-a-Data-Lake-blog-post-cover-image-Clearcode.png)
March 1, 2022 by Natalia Figas, Michael Sweeney
Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.
Read more
March 1, 2022 by Natalia Figas
Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV).
Read more
February 22, 2022 by Natalia Figas
Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their […]
Read more
April 5, 2022 by Michael Sweeney, Natalia Figas
Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]
Read more
February 11, 2022 by Paulina Zawiślak
2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.
Read more
January 19, 2022 by Natalia Figas
Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.
Read more
Search
Categories
- AdTech & MarTech Q&A (15)
- AdTech and MarTech News (7)
- AdTech Industry (144)
- AdTech Platforms (54)
- AdTech Processes (82)
- Business (16)
- Clearcode Cartoons (4)
- Clearcode News (22)
- Custom Development & Integrations (20)
- Data & Privacy (51)
- GDPR (24)
- Influencer Marketing (1)
- MarTech Industry (61)
- MarTech Platforms (27)
- MarTech Processes (18)
- MVP Development (12)
- Open-Source Software (7)
- Programming Languages (4)
- Rapid Prototyping (13)
- SaaS, Cloud, On-premises (9)
- Software Development Industry (25)
- Web Analytics (11)