February 22, 2023 by Michael Sweeney

In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Gowthaman Ragothaman, CEO of Aqilliz, a series of questions about data clean rooms.

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Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]

March 23, 2023 by ,

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

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What Is Retail Media & Retail Media Networks (RMNs)?

March 21, 2023 by ,

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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How to Design and Build an Ad Network?

March 29, 2023 by

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

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What Are the Challenges and Opportunities of In-Game Advertising?

March 10, 2023 by

In the last few years, Internauts have gained serious protection of their privacy. Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its […]

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What's the difference between zero-party, first-party and third-party data?

March 10, 2023 by ,

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

March 28, 2023 by

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

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What Are The Benefits of In-Game Advertising?

March 10, 2023 by

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

March 1, 2023 by ,

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

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The Future of Advertising and AdTech in the Metaverse

February 26, 2023 by ,

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]

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What's the Difference Between CSAI and SSAI?

February 22, 2023 by

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

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AdTech in 2023: Trends, Challenges and Opportunities