The Clearcode Blog

May 25, 2023 by Michael Sweeney

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

June 1, 2023 by Natalia Figas, Paulina Zawiślak

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

May 18, 2023 by Natalia Figas

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns.

May 18, 2023 by Paulina Zawiślak

The metaverse is considered as the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games.

May 11, 2023 by Michael Sweeney

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

May 13, 2023 by Michael Sweeney

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

May 8, 2023 by Natalia Figas

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends.

April 21, 2023 by Natalia Figas, Michael Sweeney

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

April 18, 2023 by Paulina Zawiślak

Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. It is the practice of risking the loss of a given amount of money in hopes of winning an even bigger amount.

April 5, 2023 by Natalia Figas, Michael Sweeney

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.