February 22, 2023 by Michael Sweeney

In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Gowthaman Ragothaman, CEO of Aqilliz, a series of questions about data clean rooms.

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Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]

May 25, 2023 by

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

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Q&A With an AdTech Developer: How To Implement Prebid Server

June 1, 2023 by ,

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

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What Technologies Will Empower The Gaming Metaverse?

May 18, 2023 by

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns.

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What are Privacy-Enhancing Technologies (PET) in AdTech?

May 18, 2023 by

The metaverse is considered as the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games.

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How Can the Metaverse Revolutionize the Gaming Industry?

May 11, 2023 by

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

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Header Bidding Q&A: Interview Series [Part 1]

May 13, 2023 by

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

May 8, 2023 by

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends.

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What's the Difference Between SPO and DPO?

April 21, 2023 by ,

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

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How Publishers Can Make More Money With AdTech

April 18, 2023 by

Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. It is the practice of risking the loss of a given amount of money in hopes of winning an even bigger amount.

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What Is Gambling Advertising?

April 5, 2023 by ,

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

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What Is Retail Media & Retail Media Networks (RMNs)?



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