The Clearcode Blog

June 3, 2019 by Michal Wlosik

As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels.

May 30, 2019 by Michal Wlosik

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies.

May 29, 2019 by Michael Sweeney, Maciej Zawadziński

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1.

May 24, 2019 by Michael Sweeney, Michal Wlosik

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire.

May 20, 2019 by Michal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

May 16, 2019 by Michael Sweeney, Maciej Zawadziński

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH).

May 15, 2019 by Michael Sweeney, Maciej Zawadziński

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features.

May 13, 2019 by Michal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

May 9, 2019 by Maciej Zawadziński, Michael Sweeney

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address.