August 19, 2019 by Maciej Zawadziński , Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”.

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How to Build a Programmatic DOOH Advertising Platform

August 2, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format.

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Clearcode’s AdTech Month In Review: July 2019

August 1, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights.

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Taming the Wild West of Consumer Data Sharing in AdTech

July 1, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format.

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Clearcode’s AdTech Month In Review: June 2019

June 12, 2019 by ,

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

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The Anatomy of a Supply-Side Platform (SSP) [infographic]

June 3, 2019 by

As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels.

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What Is Email Automation and How Does It Work?

May 30, 2019 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies.

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How Different Browsers Handle First-Party and Third-Party Cookies

May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1.

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Why the GDPR Hasn't Impacted AdTech... Yet

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire.

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GDPR in AdTech 1 Year On: <br>What’s Changed?

May 20, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: May 13 – May 19, 2019