The Clearcode Blog

October 3, 2019 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

September 30, 2019 by Michael Sweeney

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

September 30, 2019 by Maciej Zawadziński, Michael Sweeney

The question of building or renting an AdTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or data management platform (DMP), is one that many tech companies, brands, and agencies often ask themselves. In fact, this is often one of the main questions our partners ask when enquiring about our AdTech and […]

September 26, 2019 by Maciej Zawadziński, Michael Sweeney

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

September 12, 2019 by Michal Wlosik

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

September 10, 2019 by Łukasz Małecki, Daniel O'Connell, Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

September 5, 2019 by Michal Wlosik

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

September 3, 2019 by Maciej Zawadziński, Michael Sweeney

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

August 27, 2019 by Michal Wlosik

The 25th of May, 2019, marked the first anniversary of the introduction of the General Data Protection Regulation (GDPR) – an EU law meant to give internet users better control of how their data is collected and shared. Much has been written about the regulation since then, but its true impact can only be measured […]