October 19, 2021 by Michael Sweeney , Paulina Zawiślak

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

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CTV & OTT Advertising Interview Series [Part 2]

October 14, 2021 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

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CTV & OTT Advertising Interview Series [Part 1]

September 22, 2021 by ,

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

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How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

July 22, 2021 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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Google Chrome’s FLoC Explained + FAQs

July 2, 2021 by ,

The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.

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Top Ad Server Companies [Updated 2021]

June 11, 2021 by

You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.

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Apple's Privacy Changes in iOS 15 + Impact on AdTech

May 28, 2021 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

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Top OTT and CTV Advertising Platforms [Updated 2021]

April 30, 2021 by ,

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

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The Main Standards and Initiatives from the IAB Tech Lab

March 24, 2021 by

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

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Apple vs AdTech: The History, Impact, and Criticism of Apple’s Privacy Changes

March 19, 2021 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

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Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)