The Clearcode Blog

January 19, 2022 by Natalia Figas

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

January 17, 2022 by Natalia Figas

Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]

January 13, 2022 by Natalia Figas, Michael Sweeney

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

January 12, 2022 by Michael Sweeney

It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.

December 14, 2021 by Michael Sweeney

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

October 19, 2021 by Michael Sweeney, Paulina Zawiślak

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

October 14, 2021 by Michael Sweeney, Paulina Zawiślak

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

September 22, 2021 by Michael Sweeney, Łukasz Małecki

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

July 22, 2021 by Michael Sweeney

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020