The Clearcode Blog

September 20, 2023 by Natalia Figas

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation […]

September 11, 2023 by Natalia Figas

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences.

August 14, 2023 by Martyna Oświecimska, Michael Sweeney

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million.

August 24, 2023 by Natalia Figas

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards.

August 24, 2023 by Natalia Figas

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.

July 14, 2023 by Natalia Figas

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.

June 15, 2023 by Natalia Figas

Privacy-enhancing technologies (PETs) are a set of tools and techniques designed to protect individual privacy and personal data. These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness.

August 24, 2023 by Michael Sweeney

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g. an IP address for location).

May 25, 2023 by Michael Sweeney

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.