January 20, 2022 by Paulina Zawiślak

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

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AdTech and MarTech Predictions and Trends in 2022

January 19, 2022 by

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

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8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

January 17, 2022 by

Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]

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7 Great Examples of In-Game Advertising

January 13, 2022 by ,

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

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What Is In-Game Advertising and How Does It Work?

January 12, 2022 by

It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.

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Clearcode Gets Acquired by ARICOMA Group

December 14, 2021 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

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Privacy in AdTech and Programmatic Advertising in 2022

October 19, 2021 by ,

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

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CTV & OTT Advertising Interview Series [Part 2]

October 14, 2021 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

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CTV & OTT Advertising Interview Series [Part 1]

September 22, 2021 by ,

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

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How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

July 22, 2021 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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Google Chrome’s FLoC Explained + FAQs

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