October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

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The Walled Gardens of AdTech [infographic]

October 3, 2019 by ,

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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Intelligent Tracking Prevention (ITP): The Impact on Cookies, AdTech, and MarTech

September 30, 2019 by

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

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Clearcode Cartoon #1: The Safari Club

September 30, 2019 by ,

The question of building or renting an AdTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or data management platform (DMP), is one that many tech companies, brands, and agencies often ask themselves. In fact, this is often one of the main questions our partners ask when enquiring about our AdTech and […]

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Should I Build Or Rent an AdTech Platform [Decision Tree]

September 26, 2019 by ,

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

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How We Built an Ad Exchange with Amazon Web Services (AWS)

September 12, 2019 by

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

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How to Select Features and Build an Influencer Marketing Platform

September 10, 2019 by , ,

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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How Profile Merging and Audience Building Work In a DMP

September 5, 2019 by

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

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What Is Influencer Marketing and How Did it Evolve?

September 3, 2019 by ,

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

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Identity in AdTech: Meet The Various ID Solutions

August 27, 2019 by

The 25th of May, 2019, marked the first anniversary of the introduction of the General Data Protection Regulation (GDPR) – an EU law meant to give internet users better control of how their data is collected and shared. Much has been written about the regulation since then, but its true impact can only be measured […]

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How Well Are Big Brands Handling User Rights Under The GDPR?