Waterfalling

A process used by a Publisher to sell all Remnant inventory.

This process occurs when a Publisher has been unable to sell its premium ad slots that are usually reserved for direct ad sales between the Publisher‘s internal sales team and advertisers.

Waterfalling gets its name from the waterfall-like process for selling inventory – i.e. the demand sources are initiated one at a time, one after another.

An example of a waterfall setup

Search

Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!