Waterfalling

A process used by a Publisher to sell all Remnant inventory.

This process occurs when a Publisher has been unable to sell its premium ad slots that are usually reserved for direct ad sales between the Publisher‘s internal sales team and advertisers.

Waterfalling gets its name from the waterfall-like process for selling inventory – i.e. the demand sources are initiated one at a time, one after another.

Related post: What Is Waterfalling and How Does it Work?

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