A component of a Demand-side platform (DSP) that analyzes bid requests and places bids in Real-time bidding (RTB). It follows a specific set of rules used during the bidding process.
Demand-side platform (DSP)
Also known as: Demand-side platform, DSP. An AdTech platform that enables agencies and advertisers to buy inventory from Supply-side platform (SSP)s and Ad exchanges. DSPs are typically used to purchase inventory on an impression-by-impression basis during Real-time bidding (RTB) auctions. Advertisers and ad agencies use DSPs to purchase ad space from publishers via ad exchanges
