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Glossary » C » Cost per mille viewable impressions (vCPM)

Cost per mille viewable impressions (vCPM)

vCPM or CPVM goes one step further than Cost per mille (CPM) / effective cost per mille (eCPM) in that the advertiser only pays for every 1,000 viewable impressions – i.e. those that were actually seen by the user.

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