MRAID (mobile rich media ad interface definitions)

An official application-programming interface (API) that’s used to display rich-media ads in mobile apps.

Rich-media creators use MRAID’s standardized set of commands, which are designed to work with HTML5 and JavaScript (JS), to execute a range of functions, such as expanding the ad, resizing it and gaining access to some mobile-device functionality.

As mobile devices run on different operating systems, and apps are built using different languages, MRAID eliminates the need to create different rich media ads for all the different mobile devices and apps.

Related post: What Are VAST, VPAID, VMAP, and MRAID?

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