The cost of an impression during real-time bidding (RTB) auctions, which can change depending on data known about a particular user.
The opposite of dynamic pricing is fixed pricing, which refers to the fixed cost of ad inventory.
The cost of an impression during real-time bidding (RTB) auctions, which can change depending on data known about a particular user.
The opposite of dynamic pricing is fixed pricing, which refers to the fixed cost of ad inventory.
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