Information that, on its own or when combined with other data, can be used to identify an individual person in the real world.

PII can be divided into two categories: linked information and linkable information.
Linked information is any piece of personal information that can be used to identify an individual and includes, but is not limited to, the following:

  • Full name
  • Home address
  • Email address
  • Social security number
  • Passport number
  • Driver’s license number
  • Credit card numbers
  • Date of birth
  • Telephone number
  • Internet protocol (IP) address

Linkable information, on the other hand, is information that on its own may not be able to identify a person, but when combined with another piece of information could identify, trace, or locate a person.

PII is a term used in the US, with personal data being a predominantly European term with a few slight differences in meaning.

Further reading:

Find out how we can help you with your project

Schedule a call with us today and find out how we can help you with your AdTech or MarTech development project.