Look-alike modeling

Finding groups of people (audiences) who look and act like the best, most profitable customers of a brand or advertiser.

For example, if the best audience of an online store is people whose average purchase is over $100, who buy cosmetics and perfumes, and who make a purchase at least twice a month, Look-alike modeling would allow the store to find more people like that.

Related post: What Is Look-alike Modeling and How Does It Work?

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