Also known as: cookie matching, cookie mapping, ID syncing, ID matching, user-ID mapping

The process of sharing a user identifier stored in a Cookie between platforms in order to exchange information about the user. The main goal of Cookie syncing is to improve Ad targeting.

How cookie syncing works between two AdTech platforms, for example, between a DSP and a DMP
Further reading:

Find out how we can help you with your project

Schedule a call with us today and find out how we can help you with your AdTech or MarTech development project.