Also known as: user segment, segment

A list of user profiles consisting of individual internet users grouped together based on similarities they share, such as the websites they visit or the actions they take (e.g. making a purchase or completing a form), or personally identifiable data such as gender or geographical region.

For example, “Android users between the ages of 20-35 who live in New York.”

These segments are used during Real-time bidding (RTB) media buys to display ads to users who meet the criteria.

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