A specialized platform that collects and integrates first-, second- and third-party data from various sources in order to make them actionable and usable for advertisers.
A DMP is used by both advertisers and publishers to create Audience segment, which can then be used for Ad targeting and content personalization, among other things.
![](https://clearcode.cc/app/uploads/2019/10/How-DMPs-work-1024x496.png)