OTT advertising

Any device or service used to stream digital content to a TV or similar device.

The group of devices commonly classified as OTT include streaming boxes, HDMI sticks like Chromecast or Roku, Smart TVs, game consoles and DVR set-top boxes.

OTT advertising is much like advertising on TV, but delivered through streaming media on OTT platforms.

Related post: What Is OTT Advertising and How Does It Work?

Search

Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!