Also known as: hard price floor
The minimum price a Publisher will accept for impressions.
Bids that are below this minimum price are simply discarded. This means Publishers will not take any bids below the Hard-floor price.
Also known as: hard price floor
The minimum price a Publisher will accept for impressions.
Bids that are below this minimum price are simply discarded. This means Publishers will not take any bids below the Hard-floor price.
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