Private marketplace

An invite-only variation of the RTB model.

While an auction is still conducted, just a handful of advertisers participate, bidding against one another to buy a publisher’s inventory (typically premium).

This is in stark contrast to the typical open and public RTB auction.

With PMP, advertisers reserve, or guarantee, their ads before the publisher offers them on the public RTB marketplace.

Related post: Understanding RTB, Programmatic Direct and Private Marketplace

Search

Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!