Insertion Order (IO)

An insertion order (IO) is a document (often a contract) that outlines the terms of the campaign, including the campaign’s start and end dates, placement, ad format, size, pricing model (e.g. CPM or CPC), as well as:

  • Target group, traffic, branding, etc.
  • Banner sizes, ads placement, pages to display the ads on.
  • The pricing model (CPM, CPC, etc.) and payment terms.


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