Ad network

A broker between a group of Publisher and a group of advertisers.

Traditionally, Ad network would collect unsold ad inventory from multiple Publishers and offer this pool of Impressions to advertisers at a much lower price than a publisher’s direct sales. This kind of inventory is often referred to as non-premium, or Remnant inventory.

Today, many Ad networks s offer both Remnant inventory and Premium inventory for all different types of media and channels.

Related post: What Is an Ad Network and How Does It Work?

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