Ad slot

An ad slot is the actual space on a website where ads appear.

To load an ad on a webpage, the ad slot contains an ad tag that communicates with the ad server and decides which creatives are shown.

The publisher places ad slots in certain parts of a webpage where they’d like to display ads.

Ad slot visualisation


Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!