AdTech & Programmatic Platform Development

We can build platforms for all kinds of use cases – from buying and selling ads in real time, to gaining access to more inventory and data, through to measuring and reporting on the performance of online media campaigns.

The online advertising ecosystem is complex, and so is the technology. Luckily for you, our team of full-service software developers have the knowledge, skills, and industry experience needed to design, build, and maintain scalable advertising technology.

AdTech & Programmatic Software Development

They simply build things better than the rest – period.

Alex Wheldon, Director, Kanary NEST.

Here’s what you can achieve with custom advertising technology:

  • Replace your existing solution with a custom AdTech platform to fulfill your specific business needs.
  • Take your media-buying processes in-house to save money on commissions paid to intermediaries and other AdTech companies.
  • Gain full control over your data and the costs associated with media purchases during the programmatic and real-time bidding (RTB) processes.
  • Build your own AdTech platforms to create new revenue streams and increase your company’s market value.
  • Add custom AdTech integrations to your existing platforms to improve advertising campaigns.

Work with our team to build your next custom AdTech solution:

  • Data management platforms (DMPs)
  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Audience-targeting platforms
  • Retargeting platforms
  • Dynamic ad-serving technology
  • Data measurement and analytics platforms
  • Other real-time bidding (RTB) and programmatic ecosystem components

Some of our notable AdTech & programmatic development projects include:

Kanary NEST: A demand-side platform (DSP) that allows advertisers and marketers to buy display ads and provides fully transparent reporting on media spend, conversions, and commissions. Kanary NEST was later acquired by Gravity4.

AddShoppers: A startup that provides retailers with a social-sharing and analytics platform to help them identify their main influencers and increase their revenue through social media channels.

7suite: A fully customizable data-management stack consisting of data collection, data management, and content-personalization components.


Our AdTech experience by the numbers:

  • We have 8+ years of experience in building advertising and marketing technology
  • We spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients
  • We’ve helped our clients integrate their platforms with 20+ AdTech platforms
  • We’ve built 2 successful products and 1 company of our own

8+

We have 8+ years of experience in building advertising and marketing technology

15,000+

We spend over 15,000 hours each month designing and building AdTech & MarTech platforms for our clients

20+

We’ve helped our clients integrate their platforms with 20+ Ad Tech platforms

Talk to the AdTech specialists

Schedule a call with one of our development teams and find out how we can apply our skills, knowledge and experience to your AdTech project

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