The amount of revenue a Publisher is able to make from its inventory. It is also the ability to maximize the publisher’s revenue and efficient use of its impressions.

Maximizing yield rate may sometimes involve using tools such as floor mechanisms (Hard-floor prices and Soft-floor prices).

If a Publisher is able to sell a high amount of its available inventory, then it would have high yield rates. If it isn’t, then it would have low yield rates.

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