Pixel

A piece of JavaScript code, or a pixel (literally a 1×1 image), added to web pages, typically in the footer.

When the page loads a pixel, a cookie is created, which allows advertisers to collect behavioral data, attribute conversions and run ad-retargeting campaigns.

Search

Share this article

Sign up for our newsletter

If you are interested in receiving fresh content about analytics and advertising technologies, sign up for our newsletter!