Also known as: online behavioral advertising (OBA
A form of ad targeting that allows advertisers to display ads to users based on behavioral data known about them.
Ad targeting
The practice of displaying ads to online users based on data known about the user and website or app. There are many different types of Ad targeting, including Behavioral targeting, Contextual targeting, Retargeting, location (geographical) targeting and demographic targeting. Further reading: AdTech Targeting Methods: The Ultimate Guide The AdTech Book by Clearcode: Chapter 07. Ad
