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We Can Help You Build an Ad Exchange
Our AdTech development teams can work with you to design, build, and maintain a custom-built ad exchange for any programmatic advertising channel.
What is an ad exchange?
An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself.
The metaphor of a stock exchange is often used to describe ad exchanges due to the similarities between the trading processes of media space and stocks.
The whole process is conducted via real-time bidding (RTB).
Who can benefit from an ad exchange?
AdTech Companies
Build a custom ad exchange to facilitate the buying and selling of inventory via RTB.
Publishers and media companies
Build a custom ad exchange to allow advertisers to bid on your inventory.
Why build an ad exchange when you can rent one?
Building a custom ad exchange instead of using an existing solution provides the following advantages.
Ownership of the tech and intellectual property (IP)
Owning the technology and IP is crucial for tech companies but can also benefit other companies.
Control over the features and product roadmap
Being able to shape the ad exchange’s roadmap is key to being able to meet your business goals.
Reduction of fees and commissions
For companies with large media spend can reduce the commissions and fees paid to third-party ad exchanges.
how we can help you
How our ad exchange development services can help you
Design and build
We can design and build a custom ad exchange for all digital channels, such as display, in-app, DOOH and CTV & OTT.
More features and performance
We can help you improve your existing ad exchange by building new features and improving performance.
Integrations
We can help you access more ad inventory and data by integrating your ad exchange with supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and data platforms.
Watch the video below to learn more about our AdTech development services
See examples of our work
AdTech
Kanary NEST Demand-Side Platform (DSP)
AdTech
Supply-Side Platform (SSP), Ad Exchange and Prebid Adapter Development
AdTech
Mobile DSP helping the brands reach their audiences via location-based technology
We’ve been the trusted development partner to companies of all sizes
Tech companies, publishers, agencies and telcos have partnered with us to design and build their AdTech & MarTech platforms
“We chose Clearcode as a partner because of their expertise in developing AdTech solutions.”
Luke Tuttle
VP International Product, Klarna
“The Clearcode team is extremely professional and deliverables were always received both on time and on budget.”
Allen Klosowski
SVP ADVANCED SOLUTIONS GROUP, SPOTX
“We chose Clearcode for their experience with header bidding technology and that expertise proved valuable in the implementation of our system.”
Gerry Bates
CTO, FATTAIL
“They simply build things better than the rest — period.”
Alex Wheldon
CEO, KANARY NEST
Want to learn more about our experience with building ad exchanges?
Request an information pack about our ad exchange development services, experience and case studies
The AdTech platforms we can build for you
Data collection and storage
- DMPs
- CDPs
- Data clean rooms
- Data lakes
RTB and programmatic
- DSPs
- SSPs
- Ad exchanges
- Ad networks
Data visualisation
- Analytics platforms
- Reporting dashboards
- Campaign management platforms
Gain access to more demand, inventory and data
We can help you increase your revenue by gaining access to more demand, inventory and data via custom integrations with other AdTech and MarTech vendors.
OUR TECH STACK
The technologies we use to build AdTech, MarTech and data platforms
The channels we can build AdTech platforms for
Programmatic advertising
Digital marketing
Media and publishing
Telecommunications
Banking and finance
Retail media
Gaming
We’re an AWS Consulting Partner
As an AWS Consulting Partner, our development teams get exclusive access to technical documentation, materials, and support services.
Our AWS partnership can benefit you in two main ways:
- We can help you design, develop, and maintain high-performance and scalable AdTech and MarTech platforms that are built using Amazon Web Services.
- Our development teams can improve the performance of your existing AdTech or MarTech platforms by making optimizations to your platform’s AWS, architecture, and code base.
How we can work together
The ways that we can work with you
Ideal if you don’t have any in-house developers or want to build a new product.
We have all the required resources to work on your project from start to finish and we can act as your dedicated development team.
Our teams consists of:
- UX/UI designers
- Project managers
- Tech leads
- Frontend and Backend developers
- DevOps and QA specialists
Ideal if you already have an in-house team or work with external teams but require specialized developers with knowledge and experience in designing and building AdTech and MarTech platforms.
Our developers can help you:
- Build new AdTech and MarTech platforms.
- Improve the performance of your existing products.
- Work on backlog items.
About Clearcode
Clearcode is a full-service software development company that specializes in designing, building, and maintaining custom advertising and marketing technology.
Since 2009, we’ve been partnering with tech companies, ad agencies, and publishers to develop RTB, programmatic, data management, and analytics platforms for all advertising channels — web, in-app mobile, CTV/OTT, and DOOH.
Clients partner with us because of our experience, domain expertise, and knowledge of the inner-workings of the programmatic advertising and digital marketing ecosystems.
Request an information pack about our ad exchange development services
Find out more about our ad exchange development services, experience and case studies.