Clearcode Cartoon #3: What's in the Box?

AdTech Industry, Data & Privacy

Clearcode Cartoon #3: What’s in the Box?

On Tuesday the 14th of January, 2020, Google announced that it would be shutting off support for third-party cookies by 2022.

Third-party cookies have been the backbone of the online advertising industry since the 2000s and are responsible for carrying out a number of important advertising processes in web browsers, like behavioral targeting, retargeting, audience matching, frequency capping, and attribution.

Google’s decision to kill off third-party cookies means the display advertising world, and the players that operate in it, will have to make big changes.

But Google have proposed a replacement. It’s called Privacy Sandbox.

Little is known about Privacy Sandbox and what it means for the future of digital advertising in web browsers, but one thing is for certain — at the moment, it’s a bit of a mystery.

Clearcode's cartoon about Google Chrome's Privacy Sandbox

Learn more about the recent Google Chrome changes and what they mean for AdTech and MarTech here: Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech

Is your AdTech platform prepared for the new era of user privacy?

Chrome's new privacy features, Apple's ITP, and the GDPR are strengthening user privacy and limiting AdTech's ability to identify and target them. Schedule a call with our AdTech development team and find out how we can help you build a privacy-friendly platform or update your existing tech

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