Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]

Data clean rooms have exploded in popularity as a result of the decline in third-party cookies and mobile IDs in programmatic advertising and AdTech.

In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Gowthaman Ragothaman, CEO of Aqilliz, a series of questions about data clean rooms.

The questions covered in the video include:

• What is Aqilliz and what do you do?
• What is a data clean room?
• What’s the difference between decentralized and centralized data clean rooms?
• Which companies can use a data clean room?
• What are the main use cases of a data clean room? How can companies use a data clean room for insights, ad targeting, measurement and attribution?
• How can two parties use a data clean room to match their data sets together?
• How can data clean rooms secure user privacy and comply with privacy laws?
• What role does a distributed ledger play in Aqilliz’s data clean room?
• How does encryption work?
• Is it possible to decrypt the hashed and encrypted email address?
• How are companies using the Aqilliz data clean room and in which channels?
• What can we expect to see in the IAB Tech Lab’s standards for data clean rooms?
• What does AWS’ move into the data clean room space mean for vendors?

Get in contact with Michael and Gowthaman on LinkedIn

• Michael Sweeney, Head of Marketing at Clearcode
• Gowthaman Ragothaman, CEO at Aqilliz