Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]

AdTech & MarTech Q&A

Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]

Updated on March 29, 2023 by

Data clean rooms have exploded in popularity as a result of the decline in third-party cookies and mobile IDs in programmatic advertising and AdTech.

In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Gowthaman Ragothaman, CEO of Aqilliz, a series of questions about data clean rooms.

The questions covered in the video include:

  • What is Aqilliz and what do you do?
  • What is a data clean room?
  • What’s the difference between decentralized and centralized data clean rooms?
  • Which companies can use a data clean room?
  • What are the main use cases of a data clean room? How can companies use a data clean room for insights, ad targeting, measurement and attribution?
  • How can two parties use a data clean room to match their data sets together?
  • How can data clean rooms secure user privacy and comply with privacy laws?
  • What role does a distributed ledger play in Aqilliz’s data clean room?
  • How does encryption work?
  • Is it possible to decrypt the hashed and encrypted email address?
  • How are companies using the Aqilliz data clean room and in which channels?
  • What can we expect to see in the IAB Tech Lab’s standards for data clean rooms?
  • What does AWS’ move into the data clean room space mean for vendors?

Get in contact with Michael and Gowthaman on LinkedIn

Looking at building a data clean room?

Contact our AdTech and MarTech development teams and find out how we can help you design and build a custom data clean room for your business.

Contact our team

Search

Read our book!

The AdTech Book by Clearcode

Learn about the platforms, processes, and players that make up the digital advertising industry

Available online for free. No sign up required.

Start reading now

Share this article

FREE AdTech & MarTech Resources

Looking for a simple and easy-to-understand explanation of how AdTech, MarTech and programmatic advertising work?

Then join thousands of C-level executives, software engineers, marketers, and advertisers who learn about the inner workings of AdTech and MarTech with our bimonthly newsletter.

Subscribe today and get access to the latest and best articles, videos, and guides!