The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.
Below we listed the main ad server companies operating in the programmatic advertising and AdTech industries.
What Is an Ad Server?
An ad server is a piece of advertising technology (AdTech) used by publishers, advertisers, ad agencies, and ad networks to manage and run digital advertising campaigns.
How Do Ad Servers Work?
Ad servers are responsible for making decisions about what ads to show on a website or in a mobile and then displaying them to users. Ad servers also collect and report data (e.g. impressions, clicks, etc.) so advertisers and publishers can gain insights into their campaigns and monitor the performance of their ads.
Although there are many AdTech platforms, such as SSPs and DSPs, that provide ad-serving functionality as part of their offering, we’ve tried to focus on companies that offer standalone ad servers.
Have we missed one? Get in contact with us and let us know.
The Top Ad Servers
Ad6 Media is an advertising network with a proprietary ad server that helps monetize external audiences and combines the power of a network of premium publishers with the distribution of impactful formats.
Headquarters: Paris, France
AdButler helps thousands of customers save time and maximize revenue across any channel, device, or platform with a Unified Direct Ad Server and Programmatic RTB SSP.
Headquarters: Victoria, British Columbia
Adform provides an ad server that controls and centralizes all user interactions across the channels to deliver a premium level of data for powerful data-driven targeting.
Headquarters: Denmark, Scandinavia
AdGlare powers the ad serving stack of hundreds of publishers with an ad server and helps to create, manage and serve ads worldwide.
Headquarters: Eindhoven, Netherlands
Adhese provides a direct ad server that contains a large set of possibilities for managing digital advertising campaigns with full control and transparency.
Headquarters: Amsterdam, Netherlands
AdPlugg offers a fast and highly scalable ad server designed from the ground up to be the ultimate blog advertising and website advertising software solution for any size site.
Headquarters: San Diego, CA, US
Adserver.Online is a comprehensive ad serving and ad management solution. Whether you’re looking for a white-label platform for your ad network, agency or exchange, or a webmaster/affiliate in search of a reliable and easy way to display ads on your websites, their platform will cater for you.
Headquarters: Riga, Latvia
The AdSpeed ad server combines the latest ad serving technologies with advanced web analytics to maximize advertising revenue through a user-friendly interface.
Headquarters: New York,US
AdSpirit offers a holistic ad server solution for publishers, marketers, agencies and advertisers to better control their online advertising, increase ad revenue, gain transparency and save costs.
Headquarters: Berlin, Germany
ADvendio offers a scalable management solution with an ad server that helps to enhance advertising buying and selling.
Headquarters: Dublin, Ireland
AVID provides the world’s best online display ad server for ad agencies and performance marketers, delivering a powerful, easy-to-use platform to control ads.
Headquarters: Strovolos, Cyprus
The Epom ad server is a reliable ad management platform developed to make the setup of an effective advertising process easy for everyone from a website owner to a large-scale cross-channel network.
Headquarters: Kiev, Ukraine
Google Ad Manager is a complete platform to grow all of your digital ad revenues and protect your brand in all the new ways and places people are watching, playing, and engaging.
Founded: 2018 (rebranded from DoubleClick to Google Ad Manager)
Headquarters: Mountain View, US
goTom provides an ad server that automatically creates campaigns in the ad server and feeds delivery data back for supervision and reportings.
Headquarters: Zürich, Zurich
Kevel (previously Adzerk) helps brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. Its award-winning platform handles over three billion API requests each day.
Headquarters: Durham, North Carolina
MediaSmart is a self-serve mobile programmatic platform that provides advertisers, trading desks and agencies with an integrated mobile advertising platform with unique incremental impact measurability for proximity and app marketing campaigns.
Headquarters: Madrid, Spain
Muvi Ads helps companies manage and deliver and monetize multi-format audio and video files across devices and platforms.
Headquarters: Halfmoon, New York, US
OrbitSoft Ad Server technology manages your online advertising, measures the success of each campaign and helps you maximize the return on each investment.
Headquarters: Buffalo, WY, US
Passendo is an ad server and native ad platform for email advertising that helps publishers to empower their inventory with high-performing ad formats and advertisers reach audiences in a premium environment.
Headquarters: Copenhagen, Denmark
Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to serve ads, manage and run campaigns via an easy to use interface.
Headquarters: Jonkersvaart, Netherlands
REXRTB is an ad-serving system that brings feature-rich tools for advertising together in one place to provide a range of ad formats for display, mobile, video, native, and popunder/popup.
Headquarters: Hong Kong, China
The Sizmek Ad Suite offers solutions for advertisers and agencies to create, distribute, customize, measure, and optimize their campaigns to support both brand and activation goals.
Founded: 1999. Amazon acquired Sizmek’s ad server in 2019
Headquarters: New York City, NY, US
Smaato’s Digital Ad Tech Platform offers a free ad server and monetization solution that connects quality publishers with premium marketers to engage audiences around the world and on every device.
Headquarters: San Francisco, California, US
Smart is a fully transparent ad monetization platform built for premium publishers to serve buyers and provide full control back to publishers with the most feature-rich open ad server and industry-leading premium SSP.
Headquarters: Paris, France
Sortable offers an ad server that is an ideal solution for publishers with small AdOps teams that want to leverage a self-hosted ad server and maintain and build their own demand relationships.
Headquarters: Kitchener, Canada
SpringServe provides a video ad server that allows companies to take control of their video and OTT advertising activities.
Headquarters: New York, NY, US
Sulvo provides an ad server that helps improve the integrity of programmatic advertising by serving special formats and including as many buyers in the auction as possible.
Headquarters: Austin, TX, US
UpRival is one of the world’s leading third-party ad servers whose mission is to create the best advertising tool on the market with an extensive list of features and advanced targeting options that allow our customers to use our platform in many different ways.
Headquarters: Pleasant Grove, Utah, US
VMAX™ is a leading AdTech solution provider. The VMAX™ AdTech platform is intelligently integrated to enable enterprises to fulfil their ad-revenue goals and gain higher yields on their ad sales along with delivering seamless ad experiences. VMAX™ is a holistic platform for managing all advertising business in one place, friction-free.
Headquarters: Mumbai, India
Built first for the programmatic world with openness and transparency at its core, Xandr’s ad server (formerly AppNexus) helps publishers achieve superior yield optimization and holistic management of their business.
Headquarters: New York, NY, US
ZEDO, Inc. is a platform with high impact formats that offers publishers products and services – including ad serving and high-impact formats.
Headquarters: San Francisco, CA, US