AdTech Industry, AdTech Platforms

The Top 12 Platforms In The Online Display Advertising Landscape [infographic]

Updated on April 15, 2021 by

Digital ad spending in the U.S. is expected to reach $60 billion this year.

At the heart of this gigantic industry is the humble ad.

While most people either ignore or block ads (or fall victim to banner blindness), few know how far the ads they see on web pages and on mobiles have travelled.

The ads first start with the advertiser (or brand) and then travel through as many as 12 different platforms and intermediaries (sometimes more!) before being displayed to the user.

The whole process resembles that of a production line.

So, to learn more about the journey ads take through the online display advertising landscape, check out the infographic below (made by yours truly – Clearcode):

Click here to view the infographic as a landscape image.

The Online Display Advertising Landscape.

AdTech Development Services for Tech Companies, Publishers and Agencies

Whether you want to improve your current AdTech platform or build one from scratch, our full-service AdTech development teams can help you plan, design, develop, and maintain high-performance advertising technology

VIEW OUR DEVELOPMENT SERVICES

Tagged under

FREE AdTech & MarTech Resources

Looking for a simple and easy-to-understand explanation of how AdTech, MarTech and programmatic advertising work?

Then join thousands of C-level executives, software engineers, marketers, and advertisers who learn about the inner workings of AdTech and MarTech with our bimonthly newsletter.

Subscribe today and get access to the latest and best articles, videos, and guides!