June 18, 2021 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising. We like to think the internet is an […]

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Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

November 10, 2020 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Google’s Move To First-Price Auctions Will […]

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Clearcode’s AdTech Week In Review: April 29 – May 3, 2019

November 10, 2020 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.” When radio moved from analog to digital, it opened a whole new world of opportunities. For the latest edition of Insider’s View: AdTech & MarTech Q&A, […]

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Insider's View: AdTech & MarTech Q&A With Steve Dunlop

November 10, 2020 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Publishers Rejoice: VPAID Is Out And […]

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Clearcode’s AdTech Week In Review: April 20 - April 26 2019

November 10, 2020 by

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology. Which Problems Are You Currently Facing? If you’re like most AdTech companies, you’re likely facing these technological challenges: Too many client requests and not enough time […]

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How to Hire the Right AdTech Developers For Your Project

November 10, 2020 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

November 10, 2020 by

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

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Clearcode’s Top Posts Of 2018

June 8, 2022 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

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What Facebook's First-Party Cookie Means for AdTech

August 26, 2021 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters […]

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Challenges AdTech Companies and Advertisers Face With Advanced TV

November 10, 2020 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy. The emergence of content-filtering software like ad blockers spearheaded the trend towards growing awareness of privacy issues associated with the existence […]

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What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

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