Tag: AdTech

November 10, 2020 by Michael Sweeney, Maciej Zawadziński

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). Adform Integration […]

November 10, 2020 by Michal Wlosik

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Why the Rise of Ad Fraud […]

July 27, 2022 by Maciej Zawadziński, Michael Sweeney

First they introduced a set of new privacy features, then they introduced their Privacy Sandox, and now, Google Chrome has taken an axe to online advertising by announcing that they will kill off third-party cookies by 2022.

June 18, 2021 by Michal Wlosik, Michael Sweeney

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising. We like to think the internet is an […]

November 10, 2020 by Michael Sweeney

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Google’s Move To First-Price Auctions Will […]

August 29, 2022 by Michael Sweeney

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.” When radio moved from analog to digital, it opened a whole new world of opportunities. For the latest edition of Insider’s View: AdTech & MarTech Q&A, […]

November 10, 2020 by Michal Wlosik

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Publishers Rejoice: VPAID Is Out And […]

November 10, 2020 by Michael Sweeney

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology. Which Problems Are You Currently Facing? If you’re like most AdTech companies, you’re likely facing these technological challenges: Too many client requests and not enough time […]

August 29, 2022 by Michal Wlosik, Michael Sweeney, Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

November 10, 2020 by Michal Wlosik

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]