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We Can Help You Build a Header Bidding Solution
Our AdTech development teams can work with you to design, build, and maintain a custom-built header bidding solution for any programmatic advertising channel.
Request an information pack about our header bidding solution development services, experience and case studies.
What is a header bidding solution?
Header bidding (aka pre-bidding, advance bidding, and holistic yield management) is a media-buying process that enables publishers to simultaneously collect bids from a number of demand sources (e.g. DSPs) before their ad server loads other tags, such as direct deals.
When it comes to implementing header bidding, there are two options: client-side header bidding (CSHB) and server-side header bidding (SSHB).
Client-side header bidding collects bids directly from the web browser (i.e. the client), whereas server-side header bidding collects bids from a server.
Who can benefit from a header bidding solution?
AdTech Companies
Add header bidding functionality and tools to your existing AdTech platforms and expand your client offering.
Publishers
Better manage your header bidding setup by building adapters, user interfaces, analytics tools, and wrappers.
Why build a header bidding solution when you can rent one?
Building a custom header bidding solution instead of using an existing solution provides the following advantages.
Ownership of the tech and intellectual property (IP)
Owning the technology and IP is crucial for tech companies but can also benefit other companies.
Control over the features and product roadmap
Being able to shape the header bidding solution’s roadmap is key to being able to meet your business goals.
Reduction of fees and commissions
For companies with large media spend can reduce the commissions and fees paid to third-party header bidding solutions.
how we can help you
How our header bidding solution development services can help you
Design and build
We can design and build a custom header bidding solution for all digital channels, such as display, in-app, DOOH and CTV & OTT.
More features and performance
We can help you improve your existing header bidding solution by building new features and improving performance.
Integrations
We can help you access more ad inventory and data by integrating your DSP with supply-side platforms (SSPs), ad exchanges, ad servers, and data platforms.
Watch the video below to learn more about our AdTech development services
See examples of our work
AdTech
Kanary NEST Demand-Side Platform (DSP)
AdTech
Supply-Side Platform (SSP), Ad Exchange and Prebid Adapter Development
AdTech
Mobile DSP helping the brands reach their audiences via location-based technology
We’ve been the trusted development partner to companies of all sizes
Tech companies, publishers, agencies and telcos have partnered with us to design and build their AdTech & MarTech platforms
“We chose Clearcode as a partner because of their expertise in developing AdTech solutions.”
Luke Tuttle
VP International Product, Klarna
“The Clearcode team is extremely professional and deliverables were always received both on time and on budget.”
Allen Klosowski
SVP ADVANCED SOLUTIONS GROUP, SPOTX
“We chose Clearcode for their experience with header bidding technology and that expertise proved valuable in the implementation of our system.”
Gerry Bates
CTO, FATTAIL
“They simply build things better than the rest — period.”
Alex Wheldon
CEO, KANARY NEST
Want to learn more about our experience with building header bidding solutions?
Request an information pack about our header bidding solution development services, experience and case studies
The AdTech platforms we can build for you
Data collection and storage
- DMPs
- CDPs
- Data clean rooms
- Data lakes
RTB and programmatic
- DSPs
- SSPs
- Ad exchanges
- Ad networks
Data visualisation
- Analytics platforms
- Reporting dashboards
- Campaign management platforms
Gain access to more demand, inventory and data
We can help you increase your revenue by gaining access to more demand, inventory and data via custom integrations with other AdTech and MarTech vendors.
OUR TECH STACK
The technologies we use to build AdTech, MarTech and data platforms
The channels we can build AdTech platforms for
Programmatic advertising
Digital marketing
Media and publishing
Telecommunications
Banking and finance
Retail media
Gaming
We’re an AWS Consulting Partner
As an AWS Consulting Partner, our development teams get exclusive access to technical documentation, materials, and support services.
Our AWS partnership can benefit you in two main ways:
- We can help you design, develop, and maintain high-performance and scalable AdTech and MarTech platforms that are built using Amazon Web Services.
- Our development teams can improve the performance of your existing AdTech or MarTech platforms by making optimizations to your platform’s AWS, architecture, and code base.
How we can work together
The ways that we can work with you
Ideal if you don’t have any in-house developers or want to build a new product.
We have all the required resources to work on your project from start to finish and we can act as your dedicated development team.
Our teams consists of:
- UX/UI designers
- Project managers
- Tech leads
- Frontend and Backend developers
- DevOps and QA specialists
Ideal if you already have an in-house team or work with external teams but require specialized developers with knowledge and experience in designing and building AdTech and MarTech platforms.
Our developers can help you:
- Build new AdTech and MarTech platforms.
- Improve the performance of your existing products.
- Work on backlog items.
About Clearcode
Clearcode is a full-service software development company that specializes in designing, building, and maintaining custom advertising and marketing technology.
Since 2009, we’ve been partnering with tech companies, ad agencies, and publishers to develop RTB, programmatic, data management, and analytics platforms for all advertising channels — web, in-app mobile, CTV/OTT, and DOOH.
Clients partner with us because of our experience, domain expertise, and knowledge of the inner-workings of the programmatic advertising and digital marketing ecosystems.
Request an information pack about our header bidding solution development services
Find out more about our header bidding solution development services, experience and case studies.