Reduce impression and media-cost discrepancies between the DSP and ad exchanges/SSPs.
Our development team worked directly with the various ad exchanges and SSPs to build custom reporting mechanisms.
Prior to cooperating with ad exchanges and SSPs, the discrepancies between the number of impressions and their price was close to 50%.
After working with the SITO Mobile’s various partners to build these custom mechanisms, we reduced the discrepancies to around 1%.
This reduction in discrepancies has allowed SITO Mobile to improve its media spend, which has had a direct and positive impact on its bottom line.
Improve the stability of the platform, maintain uptime, monitor the platform for performance issues, and react to incidents in a timely manner.
To ensure the platform was under constant monitoring, we provided SITO Mobile with 24/7 monitoring and a service-level agreement (SLA).
Our development team is able to react to performance issues immediately, avoid potential problems well in advance, and improve the overall stability of the platform by making regular infrastructure optimizations.
Keys to Our Successful Partnership With SITO Mobile
Our experience in advertising-technology development has allowed us to:
- Understand the specific technical and business needs of the project based on our prior experience in developing a DSP and other AdTech platforms.
- Proactively engage with other advertising-technology vendors to develop the necessary solutions—e.g. the discrepancy-reporting mechanism.
- Avoid the steep learning curve, common pitfalls, and obstacles that inexperienced developers face when building advertising technology.
- Suggest solutions to problems and new features based on our understanding of the online advertising ecosystem.
Our Full-Service Development Teams
Each one of our teams consists of UX/UI and graphic designers, frontend and backend developers, tech leads, project managers, QA specialists, and DevOps. This availability of resources, combined with our 24/7 monitoring service and SLA, allowed us to handle all the technical aspects of the project, which enabled our client to focus on optimizing its clients’ campaigns and onboarding new advertisers.
Our Agile Approach to AdTech Development
By applying various aspects of agile development to the project, we are able to test new and improved features with our client every two weeks and make immediate improvements to the platform based on client feedback.