Top OTT and CTV Advertising Platforms [Updated 2021]

AdTech Platforms

Top OTT and CTV Advertising Platforms [Updated 2021]

Published on May 28, 2021, Updated on August 26, 2021 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. 

This shift in consumer behavior has opened up new opportunities for AdTech companies and given rise to connected TV (CTV) and over-the-top (OTT) advertising. 

In this blog post we’ve listed the main connected TVs and devices, OTT video-streaming services, AdTech companies operating in the CTV and OTT advertising space, and video players and video-hosting tools. 

Have we missed one? Get in contact with us and let us know.

The OTT and Connected TV (CTV) Advertising Landscape

Click on the thumbnail below to see our infographic about the OTT and CTV advertising landscape, which includes the main connected TVs, devices, OTT video-streaming services, AdTech companies, and video players and video-hosting platforms.

Click on the thumbnail above to view the full infographic.

Connected TVs and Devices

Amazon Fire

Type: Media player

Apple TV

Type: Media player

Chromecast

Type: Media player

Hisense

Type: TV

LG

Type: TV

Philips

Type: TV 

Playstation

Type: Media player

Roku

Type: Media player

Samsung 

Type: TV

Sony 

Type: TV

VIZIO

Type: TV

Xbox

Type: Media player

OTT Video-Streaming Services

Below are the main OTT video-streaming services. We haven’t included social media platforms that support video streaming, such as Facebook, Twitch, TikTok and Snapchat.

AT&T TV

AT&T TV is an over-the-top television service offering multichannel streaming that utilizes Android TV-based set-top boxes rented to subscribers.

Founded: 2016

Number of active monthly users: 17.1 million

Acorn TV

Acorn TV is an American subscription video streaming service offering television programming that is available on a variety of devices including Amazon Fire TV, Apple TV, and Roku.

Founded: 2011

Number of active monthly users: 4 million

Amazon Prime Video

Amazon Prime Video is an OTT video streaming platform that allows Amazon Prime members to watch films and television series.

Founded: 2006 

Number of active monthly users: 100 milion

Apple TV+

Apple TV+  provides a subscription video on demand streaming television service featuring Apple Originals — award-winning series, compelling dramas, groundbreaking documentaries, kids’ entertainment, comedies and more. 

Founded: 2019

Number of active monthly users: 33.6 million

BritBox

BritBox is an online digital video subscription service focused on British television series and films, mainly featuring current and past series and films supplied from the main UK public service broadcasters (BBC, ITV, Channel 4 and Channel 5) as well as original programming.

Founded: 2017

Number of active monthly users: 2 million

HBO MAX

HBO Max is a subscription video on demand streaming service offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.

Founded: 2020 

Number of active monthly users: 37.7 million

Hulu

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home.

Founded: 2007

Number of active monthly users: 39 million

Netflix

Netflix is the world’s leading streaming entertainment service with 207 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

Founded: 1997

Number of active monthly users: 207.64 million

Paramount+

Paramount is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Streaming that delivers films, dramas, news, cartoons and comedies. 

Founded: 2014

Number of active monthly users: 20 million

Peacock TV

Peacock is NBCUniversal’s new streaming service that brings together exclusive Originals, NBC favorites, iconic movies, unscripted TV, live events, News, Sports and pop culture.

Founded: 2020

Number of active monthly users: 33 million

Rakuten TV

Rakuten TV is a video-on-demand (VOD) streaming service that offers movies and TV series that can be streamed to most devices, offering a similar service to Netflix and other streaming services. 

Founded: 2010

Number of active monthly users: 7 million

Showtime

Showtime is a premium television network that provides traditional and over-the-top multichannel video programming distributors through Apple TV Channels and Amazon Video Channels that feature VOD library content and live feeds of Showtime’s linear television service.

Founded: 1976

Number of active monthly users: 27 million

Sling

Sling TV is a streaming television service offering virtual multichannel video programming, video on demand and OTT services that can be streamed through smart TVs, digital media players and apps. 

Founded: 2015

Number of active monthly users: 7 million

Tubi

Tubi is the largest and fastest growing free TV and movie app that provides viewers with access to the largest library of premium TV and movies through steaming on connected TV devices. 

Founded: 2014

Number of active monthly users: 33 million

YouTube TV

YouTube TV is a streaming television service that offers live TV, on demand video and cloud-based DVR from more than 85 television networks.

Founded: 2017

Number of active monthly users: 3 million

ZEE5

ZEE5 is an online OTT platform offering viewers a completely integrated entertainment offering with both on-demand and live TV. 

Founded: 2018

Number of active monthly users: 100 million 

AdTech Companies

Below are the main AdTech companies operating in the CTV and OTT advertising industry. We listed ones responsible for media buying, measurement, and ad fraud.

Adelphic

Adelphic is a leading subscription-based omnichannel demand-side platform that executes programmatic advertising campaigns across CTV, desktop, mobile, audio and digital out-of-home (DOOH) each day.

Founded: 2010

Headquarters: Irvine, California, US 

Type: Media buying

Adform

Adform provides a video platform with a wide range of channels such as mobile, OTT/CTV and DOOH video for compelling storytelling across channels.

Founded: 2002

Headquarters: Copenhagen, Denmark 

Type: Media buying

AdStream

AdStream platform provides innovative tools for managing the production process in advertising  across linear, social, CTV, mobile.

Founded: 2001

Headquarters:  London, UK

Type: Delivery and measurement

Amazon

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.

Founded: Amazon Advertising was founded in 2008 and launched its DSP in 2019.

Headquarters:  Seattle, US 

Type: Media buying

Amobee

Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.

Founded: 2005

Headquarters: Redwood City, CA, US

Type: Media buying

Beeswax

Beeswax offers a DSP platform that provides media buyers with both OTT and CTV video advertising formats to reach a uniquely targeted audience.

In 2020, Beeswax was acquired by Comcast’s FreeWheel.

Founded: 2014

Headquarters: New York, New York, US 

Type: Media buying

BidSwitch

BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, native, video, TV, DOOH and VR ecosystems.

Founded: 2013

Headquarters: New York, NY, US 

Type: Media buying

Criteo

Criteo provides a CTV platform that allows advertisers to connect with consumers and deliver their favorite video content while maintaining unparalleled audience reach, scale and video measurement. 

Founded: 2005
 
Headquarters: Paris, France

Type: Media buying

DoubleVerify

DoubleVerify provides a leading platform for digital media management, data and analytics, display and video including app fraud in the CTV media environment. 

Founded: 2008

Headquarters: New York, NY, US

Type: Measurement and ad fraud

FreeWheel

FreeWheel provides the technology, data enablement, and convergent marketplaces to empower all segments of The New TV Ecosystem ensure buyers and sellers can transact across all screens, across all data types, and all sales channels.

Founded: 2007
 
Headquarters: New York, NY, US

Type: Media buying and measurement 

Google Marketing Platform

Google’s Display & Video 360 (DV360), which is part of the Google Marketing Platform, offers CTV advertising solutions to reach audiences via streaming and accessible with programmatic technology. 

Founded: 1996

Headquarters: New York, New York, USA

Type: Media buying and measurement

Index Exchange

Index Exchange is a global advertising marketplace which allows media owners to monetize video content across all OTT and CTV screens and formats via its ad exchange. 

Founded: 2003 

Headquarters: New York, New York, USA

Type: Media buying

Integral Ads

Integral Ads is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments in all desktop, mobile and CTV formats.

Founded: 2009

Headquarters: New York, NY, US

Type: Measurement

Magnite

Magnite (formerly The Rubicon Project) is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV/OTT devices.

Founded: 2007

Headquarters: New York, NY, US

Type: Media buying

MediaMath

MediaMath platform allows advertisers and ad agencies to engage in a 1:1 relationship with customers across all screens with CTV/OTT advertising. 

Founded: 2007

Headquarters: New York, NY, US 

Type: Media buying

MetaX Software

MetaX Connected TV (CTV) advertising and OTT platform provides powerful solutions for advertising and commercialization. 

Founded: 2019

Headquarters: Shanghai, China

Type: Media buying

Openx

OpenX provides an ad exchange that allows customers to monetize their connected TV (CTV) inventory and create ad tags to integrate with ad servers. 

Founded: 2007

Headquarters: Pasadena, US

Type: Media buying 

PREMION

Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers with directly sourced inventory from 125+ premium publishers, delivering transparency and brand safety and making it easy for advertisers to reach engaged audiences.

Founded: 2016

Headquarters: New York, NY, US

Type: Media buying

Pixalate

Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/Connected TV advertising.

Founded: 2012

Headquarters: Palo Alto, California, US

Type: Measurement

PubMatic

The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI. 

Founded: 2006

Headquarters: Redwood City, US

Type: Media buying

Publica

Publica is the leading connected TV advertising platform that delivers true TV-like experiences to audiences by connecting SSPs to unique CTV inventory. 

Founded: 2016

Headquarters: Palo Alto, California, US

Type: Media buying

ShareThrough

Sharethrough is one of the top global independent omnichannel ad exchanges that offers top-tier scale in display, video & native on mobile, desktop & CTV.

Founded: 2008

Headquarters: San Francisco, CA, USA

Type: Media buying

Simpli.fi

Simpli.fi is a leader in programmatic advertising built for the precision and scale of CTV and mobile advertising. 

Founded: 2010

Headquarters: Fort Worth, Texas, US

Type: Media buying

SpotX

SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. In February 2021, Magnite acquired SpotX.

Founded: 2007
 
Headquarters: Denver, CO, US 

Type: Media buying

Spearad

Spread provides a CTV and OTT video advertising platform that allows users to manage, plan, monetize, and optimize video campaigns. 

Founded: 2019

Headquarters: Frankfurt, Germany

Type: Media buying

SteelHouse

SteelHouse provides advertising software for brands to reach their audience across connected TV and leverage performance marketing channels. 

Founded: 2009
 
Headquarters: Culver City, CA, US 

Type: Media buying

Strategus

Strategus is a full stack OTT advertising platform that leads innovation in data-driven OTT targeting, attribution, optimization, reporting and analysis.

Founded: 2013

Headquarters: Englewood, Colorado, US

Type: Media buying

TVSquared

TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.

Founded: 2012

Headquarters: Edinburgh, UK

Type: Measurement 

TabMo

TabMo is a mobile programmatic platform that provides desktop, digital audio, mobile, DOOH, and CTV advertising from a single platform. 

Founded: 2013

Headquarters: New York, NY, US 

Type: Media buying

Taplytics

Taplytics provides OTT-specific A/B testing capabilities for apps on Android TV, Apple TV and Amazon Fire TV boxes.

Founded: 2013

Headquarters: Toronto, Canada 

Type: Measurement

Tappx

Tappx is an AdTech company that delivers state-of-the-art digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop.

Founded: 2014
 
Headquarters: Barcelona, Spain 

Type: Media buying

The Trade Desk

The Trade Desk provides a platform for video, CTV, audio, mobile, native, display advertising across all devices and inventory across the Internet. 

Founded: 2009

Headquarters: Ventura, CA, US

Type: Media buying

TheViewPoint

TheViewPoint CTV platform gives publishers total control over their ad space inventory, so they can sell more, earn more, and grow more.

Founded: 2019

Headquarters: New York, NY,  US

Type: Media buying

TripleLift

TripleLift drives the next generation of programmatic advertising from desktop to television, allowing advertisers to reach their target audience on premium publishers. 

Founded: 2012

Headquarters: New York, US

Type: Media buying

Unruly

Unruly is a video ad platform that provides user-friendly ad formats and a dedicated support team to maximise revenue across a range of different channels, including CTV, mobile and desktop.​

Founded: 2006

Headquarters: New York, NY,  US

Type: Media buying

VDX.tv

VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT).

Founded: 2013

Headquarters: Emeryville, California, US 

Type: Media buying

Verizon Media

Verizon Media provides a video platform that allows advertisers to engage with audiences with innovative and easy-to-buy formats across multiple channels, including connected TV. 

Founded: 2006

Headquarters: San Francisco, California,  US

Type: Media buying

Voiro 

Voiro is a cloud-based platform with a first home-grown revenue management suite for media houses and digital publishers to help achieve sharper monetization of the biggest OTT players, digital publishers and media houses in India.

Founded: 2014

Headquarters: Bangalore, India

Type: Media buying

VlogBox

VlogBox is a global video content distribution and monetization platform delivering precisely targeted video ads to OTT/CTV audiences and bringing high monetization yields to content creators.

Founded: 2019

Headquarters:  Dover, Delaware, US

Type: Media buying

Xandr

Xandr provides technology solutions that transform TV and digital advertising, making it easier for advertisers to connect with their audiences, and publishers to drive monetization. Xandr was created as a result of the acquisition of AppNexus by AT&T in 2018.

Founded: 2018

Headquarters:  New York, NY US

Type: Media buying

Video Players and Video-Hosting Platforms

Brid.TV

Brid.TV is a rapidly growing OTT platform that serves solutions powered by machine learning and groundbreaking AI-based technology.

Founded: 2018

Industry: Information Technology & Services

Specialties: OTT, SSP, Video platform & ad solutions

Headquarters: Los Angeles, CA, US

Brightcove

Brightcove is an OTT cloud video platform geared towards business use, but it’s custom packages can be built to include all of the tools that broadcasters need to create a platform for streaming as a service.

Founded: 2004

Industry: Online Media

Specialties: online video platform, video publishing, cloud encoding services, cloud video, enterprise video, video marketing, video hosting, live event streaming, live streaming video, video streaming, monetize video, and video platform

Headquarters: Boston, MA, US

CONTUS VPlayed

CONTUS VPlayed, a self-hosted OTT streaming solution built for broadcasters, distributors and content owners to stream live & on-demand video/audio content across web, mobile & smart TV.

Founded: 2008

Industry: Computer Software

Specialties: OTT, video, live streaming

Headquarters: Santa Clara, California, US

Cloud TV Suite

Cloud TV Suite by Comcast Technology solutions enables the whole TV experience, both broadcast and OTT, to be delivered from the cloud, reducing duplication and operational expenses, increasing efficiency, and unifying the user experience.

Founded: 1994

Industry: Broadcast Media

Specialties: Advertising Production Services, IP Backbone Interconnect, Direct-to-Consumer OTT Solution, Linear Rights Metadata Management, Live Linear Streaming, Online Video Platform, Server Side Ad Insertion, OTT Video on Demand, Video on Demand 
 
Headquarters: Denver, CO, US

Dacast

Dacast is a completely integrated video streaming platform that enables all businesses to broadcast audiovisual content and allows viewers to watch free or paid programming.

Founded: 2008

Industry: Broadcast Media

Specialties: Video streaming, Video on Demand, Live streaming, Pay Per View, OTT, CDN, and Video hosting

Headquarters: San Francisco, California, US

Endavo

Endavo is the ultimate video distribution automation (VDA) platform providing multi-channel network services to communities looking for new opportunities to showcase their creators, brands, and changemakers.

Founded: 1999

Industry: Online Media

Specialties: OTT Video Services Platform, Online Video, Syndication, Over-The-Top, OTT Video, Internet TV, Mobile Video, Creator Network, and Multichannel Network

Headquarters: Atlanta, GA, US

IBM Watson Media

IBM Cloud Video – is a streaming video platform that offers AI-driven solutions and hosting services for live streaming events, corporate communication, video analytics and content management, monetization and video hosting.

Founded: 2017

Industry: Information Technology & Services

Specialties: Closed Captioning, Video, Streaming, Live Event Streaming, Artificial Intelligence, Video Analytics, Content Delivery, Highlight Clipping, and Viewer Experience

Headquarters: Armonk, New York, US

Icareus

Icareus Suite Online Video and TV platform (OVTP) allows companies to manage assets, events, channels, subscribers and subscription and transactional business models.

Founded: 2001

Industry: Online Media

Specialties: Over the top services / OTT, TV Everywhere , Interactive TV,  TV Anywhere / TVA, AddressableTV, Interactive TV Ads, Video streaming, Online Video Platform, Live video 
streaming, Webcasting, Webinars, Premium Video Services, Hybrid Broadcast Broadband TV, Audience Measurement
 
Headquarters: Helsinki, Finland

JW Player

JW Player combines the fastest video delivery on the planet with cutting-edge intelligence, empowering publishers to tell highly impactful visual stories and successfully monetize their content.

Founded: 2008

Industry: Internet

Specialties: Online Video, Video Advertising, HTML5, Video Player, Software, Internet, and Video Hosting & Streaming

Headquarters: New York, New York, US

Kaltura

Kaltura is a leading video cloud, powering the broadest range of video experiences used by thousands of global enterprises, media companies, service providers and educational institutions, engaging hundreds of millions of viewers at home, at work, and at school.

Founded: 2006

Industry: Information Technology & Services

Specialties: video platform, video publishing, video streaming,  media management, media distribution, video portals, video players, video solutions, online video, mobile video, video, cloud tv, OTT TV,  video cloud, video platform as a service, media services, podcasting 

Headquarters: New York, NY, US

Magine Pro

Magnite Pro is a thriving OTT platform that provides clients with all the tech, tools and insight to launch a successful video service and grow sustainably. 

Founded: 2011

Industry: Information Technology & Services

Specialties: Television, Online media , OTT, and Video platform

Headquarters: New York, NY, US

Mirada

Mirada is a leading provider of software products and services that enable consumers to interact with and access audiovisual digital content on television, mobile and online.

Founded: 2000

Industry: Information Technology & Services

Specialties: OTT, 

Headquarters: London, UK

Muvi

Muvi is the world’s only OTT platform that can launch own-branded video/audio streaming services instantly. 

Founded: 2013

Industry: Computer Software

Specialties:  Video Streaming, Live Streaming, Mobile Streaming, OTT, VOD, Multi-Screen Streaming, Online Video Player, DRM, audio, paas, live, and video

Headquarters: Boston, MA, US

Quortex

Quortex is a live video platform that offers an AI-based software solution which lowers the infrastructure and network costs for content delivery over the Internet. 

Founded: 2018

Industry: Information Technology & Services

Specialties: Cloud, Deep Learning, OTT, Micro-Services, Video Transcoding, Analytics, and CDN

Headquarters: Cesson-Sévigné, France

Red Bee Media

Red Bee Media allows brands to launch streaming services on a secure OTT platform in a simple and cost-effective way.

Founded: 2005

Industry: Media Production 

Specialties: OTT

Headquarters: London, UK

Samba TV

Samba TV’s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what’s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. 

Founded: 2008

Industry: Internet

Specialties: Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics

Headquarters: San Francisco, California US

Sprout Video

SproutVideo is an OTT platform designed primarily for business broadcasting to make it easy to customize, publish, customize, and track videos online with all the marketing and analytical tools. 

Founded: 2010

Industry: Internet

Specialties: video hosting, video streaming, video storage, video embedding, video security, video marketing, and video websites

Headquarters: Brooklyn, New York, US

Uscreen

Uscreen is a video monetization SaaS platform that helps content creators distribute their content safely and profitably, online or through over-the-top (OTT) devices.

Founded: 2015

Industry: Information Technology & Services

Specialties: Video on Demand, Video Hosting, Video Streaming, Video Publishers, OTT, Video Monetization, and SVOD

Headquarters: Washington, DC, US

Ventuno

Ventuno is a SaaS platform that is used by video creators to lunch and monetize their video streaming service and manage their OTT campaigns. 

Founded: 2006

Industry: Internet

Specialties: Video Monetization, Video Publishing, Video Platform, Video Player, Video Content Marketing, Video Ad Server, Video Advertising Network, OTT, Saas OTT, and Streaming Service

Headquarters: Chennai, India

Vidyard

Vidyard is a reliable OTT platform that provides special tools for businesses to improve audience reach and viewer engagement so broadcasters can use it to generate qualified leads geared towards marketing and sales. 

Founded: 2011

Industry: Online Media

Specialties: Video Marketing, Video Analytics, Video Hosting, Video SEO, Video Sales Enablement, Video for Sales, Internal Communications Video, and HR Video

Headquarters: Kitchener, Ontario, US

Vimeo OTT

Vimeo OTT offers video businesses everything they need to start, grow, and evolve their subscription service on the world’s highest-quality video hosting platform. 

Founded: 2004

Industry: Internet

Specialties: cloud hosting

Headquarters: New York, NY, US

Vizzi

Vizzi is an OTT TV platform by Mog Technologies that provides a smooth and secure gateway for media acquisition, either from Live or VoD, for further processing and streaming.

Founded: 2006

Industry: Computer Software

Specialties: MXF Development Tools, Cloud Services, Centralized Ingest Solutions, Workflow Tools, Post-Production Solutions, Broadcast Media Technologies, 360º Technology, Virtual Reality, Big Data, Augmented Reality, Production Analytics, and Video Online Platform

Headquarters: Maia, Portugal

Wowza Media Systems

Wowza Media Systems provides a live broadcast and OTT streaming platform that helps to supplement traditional broadcasting services and open up new monetization opportunities. 

Founded: 2005

Industry: Internet

Specialties: Media server software, Live Streaming Solutions, Live streaming, Streaming Media, WebRTC, LLHLS, Real Time Streaming, Low Latency Streaming, Live Video, and Streaming Video Delivery

Headquarters: Golden, CO, US

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