Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services.
This shift in consumer behavior has opened up new opportunities for AdTech companies and given rise to connected TV (CTV) and over-the-top (OTT) advertising.
In this blog post we’ve listed the main connected TVs and devices, OTT video-streaming services, AdTech companies operating in the CTV and OTT advertising space, and video players and video-hosting tools.
Have we missed one? Get in contact with us and let us know.
We Can Help You Build a Connected TV (CTV) Ad Platform
Our AdTech development teams can work with you to design, build, and maintain a custom-built connected TV (CTV) ad platform for any programmatic advertising channel.
The OTT and Connected TV (CTV) Advertising Landscape
Click on the thumbnail below to see our infographic about the OTT and CTV advertising landscape, which includes the main connected TVs, devices, OTT video-streaming services, AdTech companies, and video players and video-hosting platforms.
Connected TVs and Devices
Amazon Fire
Type: Media player
Apple TV
Type: Media player
Chromecast
Type: Media player
Hisense
Type: TV
LG
Type: TV
Philips
Type: TV
Playstation
Type: Media player
Roku
Type: Media player
Samsung
Type: TV
Sony
Type: TV
VIZIO
Type: TV
Xbox
Type: Media player
OTT Video-Streaming Services
Below are the main OTT video-streaming services. We haven’t included social media platforms that support video streaming, such as Facebook, Twitch, TikTok and Snapchat.
AT&T TV
AT&T TV is an over-the-top television service offering multichannel streaming that utilizes Android TV-based set-top boxes rented to subscribers.
Founded: 2016
Number of active monthly users: 17.1 million
Acorn TV
Acorn TV is an American subscription video streaming service offering television programming that is available on a variety of devices including Amazon Fire TV, Apple TV, and Roku.
Founded: 2011
Number of active monthly users: 4 million
Amazon Prime Video
Amazon Prime Video is an OTT video streaming platform that allows Amazon Prime members to watch films and television series.
Founded: 2006
Number of active monthly users: 100 milion
Apple TV+
Apple TV+ provides a subscription video on demand streaming television service featuring Apple Originals — award-winning series, compelling dramas, groundbreaking documentaries, kids’ entertainment, comedies and more.
Founded: 2019
Number of active monthly users: 33.6 million
BritBox
BritBox is an online digital video subscription service focused on British television series and films, mainly featuring current and past series and films supplied from the main UK public service broadcasters (BBC, ITV, Channel 4 and Channel 5) as well as original programming.
Founded: 2017
Number of active monthly users: 2 million
FuboTV
FuboTV is the leading sports-first live TV streaming platform.
Founded: 2015
Number of active monthly users: 1.5 million
HBO MAX
HBO Max is a subscription video on demand streaming service offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.
Founded: 2020
Number of active monthly users: 37.7 million
Hulu
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home.
Founded: 2007
Number of active monthly users: 39 million
Netflix
Netflix is the world’s leading streaming entertainment service with 207 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.
Founded: 1997
Number of active monthly users: 207.64 million
Paramount+
Paramount is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Streaming that delivers films, dramas, news, cartoons and comedies.
Founded: 2014
Number of active monthly users: 20 million
Peacock TV
Peacock is NBCUniversal’s new streaming service that brings together exclusive Originals, NBC favorites, iconic movies, unscripted TV, live events, News, Sports and pop culture.
Founded: 2020
Number of active monthly users: 33 million
Rakuten TV
Rakuten TV is a video-on-demand (VOD) streaming service that offers movies and TV series that can be streamed to most devices, offering a similar service to Netflix and other streaming services.
Founded: 2010
Number of active monthly users: 7 million
Showtime
Showtime is a premium television network that provides traditional and over-the-top multichannel video programming distributors through Apple TV Channels and Amazon Video Channels that feature VOD library content and live feeds of Showtime’s linear television service.
Founded: 1976
Number of active monthly users: 27 million
Sling
Sling TV is a streaming television service offering virtual multichannel video programming, video on demand and OTT services that can be streamed through smart TVs, digital media players and apps.
Founded: 2015
Number of active monthly users: 7 million
Tubi
Tubi is the largest and fastest growing free TV and movie app that provides viewers with access to the largest library of premium TV and movies through steaming on connected TV devices.
Founded: 2014
Number of active monthly users: 33 million
YouTube TV
YouTube TV is a streaming television service that offers live TV, on demand video and cloud-based DVR from more than 85 television networks.
Founded: 2017
Number of active monthly users: 3 million
ZEE5
ZEE5 is an online OTT platform offering viewers a completely integrated entertainment offering with both on-demand and live TV.
Founded: 2018
Number of active monthly users: 100 million
AdTech Companies
Below are the main AdTech companies operating in the CTV and OTT advertising industry. We listed ones responsible for media buying, measurement, and ad fraud.
Adelphic
Adelphic is a leading subscription-based omnichannel demand-side platform that executes programmatic advertising campaigns across CTV, desktop, mobile, audio and digital out-of-home (DOOH) each day.
Founded: 2010
Headquarters: Irvine, California, US
Type: Media buying
Adform
Adform provides a video platform with a wide range of channels such as mobile, OTT/CTV and DOOH video for compelling storytelling across channels.
Founded: 2002
Headquarters: Copenhagen, Denmark
Type: Media buying
AdStream
AdStream platform provides innovative tools for managing the production process in advertising across linear, social, CTV, mobile.
Founded: 2001
Headquarters: London, UK
Type: Delivery and measurement
Amazon
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.
Founded: Amazon Advertising was founded in 2008 and launched its DSP in 2019.
Headquarters: Seattle, US
Type: Media buying
Amobee
Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
Founded: 2005
Headquarters: Redwood City, CA, US
Type: Media buying
Beeswax
Beeswax offers a DSP platform that provides media buyers with both OTT and CTV video advertising formats to reach a uniquely targeted audience.
In 2020, Beeswax was acquired by Comcast’s FreeWheel.
Founded: 2014
Headquarters: New York, New York, US
Type: Media buying
BidSwitch
BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, native, video, TV, DOOH and VR ecosystems.
Founded: 2013
Headquarters: New York, NY, US
Type: Media buying
Criteo
Criteo provides a CTV platform that allows advertisers to connect with consumers and deliver their favorite video content while maintaining unparalleled audience reach, scale and video measurement.
Founded: 2005
Headquarters: Paris, France
Type: Media buying
DoubleVerify
DoubleVerify provides a leading platform for digital media management, data and analytics, display and video including app fraud in the CTV media environment.
Founded: 2008
Headquarters: New York, NY, US
Type: Measurement and ad fraud
FreeWheel
FreeWheel provides the technology, data enablement, and convergent marketplaces to empower all segments of The New TV Ecosystem ensure buyers and sellers can transact across all screens, across all data types, and all sales channels.
Founded: 2007
Headquarters: New York, NY, US
Type: Media buying and measurement
Google Marketing Platform
Google’s Display & Video 360 (DV360), which is part of the Google Marketing Platform, offers CTV advertising solutions to reach audiences via streaming and accessible with programmatic technology.
Founded: 1996
Headquarters: New York, New York, USA
Type: Media buying and measurement
Index Exchange
Index Exchange is a global advertising marketplace which allows media owners to monetize video content across all OTT and CTV screens and formats via its ad exchange.
Founded: 2003
Headquarters: New York, New York, USA
Type: Media buying
Integral Ads
Integral Ads is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments in all desktop, mobile and CTV formats.
Founded: 2009
Headquarters: New York, NY, US
Type: Measurement
Magnite
Magnite (formerly The Rubicon Project) is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV/OTT devices.
Founded: 2007
Headquarters: New York, NY, US
Type: Media buying
MediaMath
MediaMath platform allows advertisers and ad agencies to engage in a 1:1 relationship with customers across all screens with CTV/OTT advertising.
Founded: 2007
Headquarters: New York, NY, US
Type: Media buying
MetaX Software
MetaX Connected TV (CTV) advertising and OTT platform provides powerful solutions for advertising and commercialization.
Founded: 2019
Headquarters: Shanghai, China
Type: Media buying
Openx
OpenX provides an ad exchange that allows customers to monetize their connected TV (CTV) inventory and create ad tags to integrate with ad servers.
Founded: 2007
Headquarters: Pasadena, US
Type: Media buying
PREMION
Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers with directly sourced inventory from 125+ premium publishers, delivering transparency and brand safety and making it easy for advertisers to reach engaged audiences.
Founded: 2016
Headquarters: New York, NY, US
Type: Media buying
Pixalate
Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/Connected TV advertising.
Founded: 2012
Headquarters: Palo Alto, California, US
Type: Measurement
PubMatic
The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI.
Founded: 2006
Headquarters: Redwood City, US
Type: Media buying
Publica
Publica is the leading connected TV advertising platform that delivers true TV-like experiences to audiences by connecting SSPs to unique CTV inventory.
Founded: 2016
Headquarters: Palo Alto, California, US
Type: Media buying
ShareThrough
Sharethrough is one of the top global independent omnichannel ad exchanges that offers top-tier scale in display, video & native on mobile, desktop & CTV.
Founded: 2008
Headquarters: San Francisco, CA, USA
Type: Media buying
Simpli.fi
Simpli.fi is a leader in programmatic advertising built for the precision and scale of CTV and mobile advertising.
Founded: 2010
Headquarters: Fort Worth, Texas, US
Type: Media buying
Simulmedia
Simulmedia is an AI-powered TV advertising solutions company that fuels brands’ business growth by helping marketers plan, buy, and measure TV, CTV, and video game advertising campaigns that drive business outcomes, deliver holistic, full-funnel impact, and maximize strategic audience reach as efficiently as possible.
Founded: 2008
Headquarters: New York, USA
SpotX
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. In February 2021, Magnite acquired SpotX.
Founded: 2007
Headquarters: Denver, CO, US
Type: Media buying
Spearad
Spread provides a CTV and OTT video advertising platform that allows users to manage, plan, monetize, and optimize video campaigns.
Founded: 2019
Headquarters: Frankfurt, Germany
Type: Media buying
SteelHouse
SteelHouse provides advertising software for brands to reach their audience across connected TV and leverage performance marketing channels.
Founded: 2009
Headquarters: Culver City, CA, US
Type: Media buying
Strategus
Strategus is a full stack OTT advertising platform that leads innovation in data-driven OTT targeting, attribution, optimization, reporting and analysis.
Founded: 2013
Headquarters: Englewood, Colorado, US
Type: Media buying
TVSquared
TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.
Founded: 2012
Headquarters: Edinburgh, UK
Type: Measurement
TabMo
TabMo is a mobile programmatic platform that provides desktop, digital audio, mobile, DOOH, and CTV advertising from a single platform.
Founded: 2013
Headquarters: New York, NY, US
Type: Media buying
Taplytics
Taplytics provides OTT-specific A/B testing capabilities for apps on Android TV, Apple TV and Amazon Fire TV boxes.
Founded: 2013
Headquarters: Toronto, Canada
Type: Measurement
Tappx
Tappx is an AdTech company that delivers state-of-the-art digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop.
Founded: 2014
Headquarters: Barcelona, Spain
Type: Media buying
The Trade Desk
The Trade Desk provides a platform for video, CTV, audio, mobile, native, display advertising across all devices and inventory across the Internet.
Founded: 2009
Headquarters: Ventura, CA, US
Type: Media buying
TheViewPoint
TheViewPoint CTV platform gives publishers total control over their ad space inventory, so they can sell more, earn more, and grow more.
Founded: 2019
Headquarters: New York, NY, US
Type: Media buying
TripleLift
TripleLift drives the next generation of programmatic advertising from desktop to television, allowing advertisers to reach their target audience on premium publishers.
Founded: 2012
Headquarters: New York, US
Type: Media buying
Unruly
Unruly is a video ad platform that provides user-friendly ad formats and a dedicated support team to maximise revenue across a range of different channels, including CTV, mobile and desktop.
Founded: 2006
Headquarters: New York, NY, US
Type: Media buying
VDX.tv
VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT).
Founded: 2013
Headquarters: Emeryville, California, US
Type: Media buying
Verizon Media
Verizon Media provides a video platform that allows advertisers to engage with audiences with innovative and easy-to-buy formats across multiple channels, including connected TV.
Founded: 2006
Headquarters: San Francisco, California, US
Type: Media buying
Voiro
Voiro is a cloud-based platform with a first home-grown revenue management suite for media houses and digital publishers to help achieve sharper monetization of the biggest OTT players, digital publishers and media houses in India.
Founded: 2014
Headquarters: Bangalore, India
Type: Media buying
VlogBox
VlogBox is a global video content distribution and monetization platform delivering precisely targeted video ads to OTT/CTV audiences and bringing high monetization yields to content creators.
Founded: 2019
Headquarters: Dover, Delaware, US
Type: Media buying
Xandr
Xandr provides technology solutions that transform TV and digital advertising, making it easier for advertisers to connect with their audiences, and publishers to drive monetization. Xandr was created as a result of the acquisition of AppNexus by AT&T in 2018.
Founded: 2018
Headquarters: New York, NY US
Type: Media buying
Video Players and Video-Hosting Platforms
Brid.TV
Brid.TV is a rapidly growing OTT platform that serves solutions powered by machine learning and groundbreaking AI-based technology.
Founded: 2018
Industry: Information Technology & Services
Specialties: OTT, SSP, Video platform & ad solutions
Headquarters: Los Angeles, CA, US
Brightcove
Brightcove is an OTT cloud video platform geared towards business use, but it’s custom packages can be built to include all of the tools that broadcasters need to create a platform for streaming as a service.
Founded: 2004
Industry: Online Media
Specialties: online video platform, video publishing, cloud encoding services, cloud video, enterprise video, video marketing, video hosting, live event streaming, live streaming video, video streaming, monetize video, and video platform
Headquarters: Boston, MA, US
CONTUS VPlayed
CONTUS VPlayed, a self-hosted OTT streaming solution built for broadcasters, distributors and content owners to stream live & on-demand video/audio content across web, mobile & smart TV.
Founded: 2008
Industry: Computer Software
Specialties: OTT, video, live streaming
Headquarters: Santa Clara, California, US
Cloud TV Suite
Cloud TV Suite by Comcast Technology solutions enables the whole TV experience, both broadcast and OTT, to be delivered from the cloud, reducing duplication and operational expenses, increasing efficiency, and unifying the user experience.
Founded: 1994
Industry: Broadcast Media
Specialties: Advertising Production Services, IP Backbone Interconnect, Direct-to-Consumer OTT Solution, Linear Rights Metadata Management, Live Linear Streaming, Online Video Platform, Server Side Ad Insertion, OTT Video on Demand, Video on Demand
Headquarters: Denver, CO, US
Dacast
Dacast is a completely integrated video streaming platform that enables all businesses to broadcast audiovisual content and allows viewers to watch free or paid programming.
Founded: 2008
Industry: Broadcast Media
Specialties: Video streaming, Video on Demand, Live streaming, Pay Per View, OTT, CDN, and Video hosting
Headquarters: San Francisco, California, US
Endavo
Endavo is the ultimate video distribution automation (VDA) platform providing multi-channel network services to communities looking for new opportunities to showcase their creators, brands, and changemakers.
Founded: 1999
Industry: Online Media
Specialties: OTT Video Services Platform, Online Video, Syndication, Over-The-Top, OTT Video, Internet TV, Mobile Video, Creator Network, and Multichannel Network
Headquarters: Atlanta, GA, US
IBM Watson Media
IBM Cloud Video – is a streaming video platform that offers AI-driven solutions and hosting services for live streaming events, corporate communication, video analytics and content management, monetization and video hosting.
Founded: 2017
Industry: Information Technology & Services
Specialties: Closed Captioning, Video, Streaming, Live Event Streaming, Artificial Intelligence, Video Analytics, Content Delivery, Highlight Clipping, and Viewer Experience
Headquarters: Armonk, New York, US
Icareus
Icareus Suite Online Video and TV platform (OVTP) allows companies to manage assets, events, channels, subscribers and subscription and transactional business models.
Founded: 2001
Industry: Online Media
Specialties: Over the top services / OTT, TV Everywhere , Interactive TV, TV Anywhere / TVA, AddressableTV, Interactive TV Ads, Video streaming, Online Video Platform, Live video
streaming, Webcasting, Webinars, Premium Video Services, Hybrid Broadcast Broadband TV, Audience Measurement
Headquarters: Helsinki, Finland
JW Player
JW Player combines the fastest video delivery on the planet with cutting-edge intelligence, empowering publishers to tell highly impactful visual stories and successfully monetize their content.
Founded: 2008
Industry: Internet
Specialties: Online Video, Video Advertising, HTML5, Video Player, Software, Internet, and Video Hosting & Streaming
Headquarters: New York, New York, US
Kaltura
Kaltura is a leading video cloud, powering the broadest range of video experiences used by thousands of global enterprises, media companies, service providers and educational institutions, engaging hundreds of millions of viewers at home, at work, and at school.
Founded: 2006
Industry: Information Technology & Services
Specialties: video platform, video publishing, video streaming, media management, media distribution, video portals, video players, video solutions, online video, mobile video, video, cloud tv, OTT TV, video cloud, video platform as a service, media services, podcasting
Headquarters: New York, NY, US
Magine Pro
Magnite Pro is a thriving OTT platform that provides clients with all the tech, tools and insight to launch a successful video service and grow sustainably.
Founded: 2011
Industry: Information Technology & Services
Specialties: Television, Online media , OTT, and Video platform
Headquarters: New York, NY, US
Mirada
Mirada is a leading provider of software products and services that enable consumers to interact with and access audiovisual digital content on television, mobile and online.
Founded: 2000
Industry: Information Technology & Services
Specialties: OTT,
Headquarters: London, UK
Muvi
Muvi is the world’s only OTT platform that can launch own-branded video/audio streaming services instantly.
Founded: 2013
Industry: Computer Software
Specialties: Video Streaming, Live Streaming, Mobile Streaming, OTT, VOD, Multi-Screen Streaming, Online Video Player, DRM, audio, paas, live, and video
Headquarters: Boston, MA, US
Quortex
Quortex is a live video platform that offers an AI-based software solution which lowers the infrastructure and network costs for content delivery over the Internet.
Founded: 2018
Industry: Information Technology & Services
Specialties: Cloud, Deep Learning, OTT, Micro-Services, Video Transcoding, Analytics, and CDN
Headquarters: Cesson-Sévigné, France
Red Bee Media
Red Bee Media allows brands to launch streaming services on a secure OTT platform in a simple and cost-effective way.
Founded: 2005
Industry: Media Production
Specialties: OTT
Headquarters: London, UK
Samba TV
Samba TV’s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what’s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way.
Founded: 2008
Industry: Internet
Specialties: Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Headquarters: San Francisco, California US
Setplex
Setplex provides a comprehensive, single-source platform to deliver OTT and IPTV services. It includes everything from encoding and transcoding of video to the development of multi-screen apps, delivery of content via CDN, subscriber, device, and security management, and real-time analytics.
Founded: 2006
Industry: Information Technology & Services
Specialties: OTT, Video Streaming, Online Video Platform, Online Video Player, Micro-Services, Video Transcoding, Video Monetization, Video Advertising, VOD, DRM
Headquarters: New York, NY, US
Sprout Video
SproutVideo is an OTT platform designed primarily for business broadcasting to make it easy to customize, publish, customize, and track videos online with all the marketing and analytical tools.
Founded: 2010
Industry: Internet
Specialties: video hosting, video streaming, video storage, video embedding, video security, video marketing, and video websites
Headquarters: Brooklyn, New York, US
Uscreen
Uscreen is a video monetization SaaS platform that helps content creators distribute their content safely and profitably, online or through over-the-top (OTT) devices.
Founded: 2015
Industry: Information Technology & Services
Specialties: Video on Demand, Video Hosting, Video Streaming, Video Publishers, OTT, Video Monetization, and SVOD
Headquarters: Washington, DC, US
Ventuno
Ventuno is a SaaS platform that is used by video creators to lunch and monetize their video streaming service and manage their OTT campaigns.
Founded: 2006
Industry: Internet
Specialties: Video Monetization, Video Publishing, Video Platform, Video Player, Video Content Marketing, Video Ad Server, Video Advertising Network, OTT, Saas OTT, and Streaming Service
Headquarters: Chennai, India
Vidyard
Vidyard is a reliable OTT platform that provides special tools for businesses to improve audience reach and viewer engagement so broadcasters can use it to generate qualified leads geared towards marketing and sales.
Founded: 2011
Industry: Online Media
Specialties: Video Marketing, Video Analytics, Video Hosting, Video SEO, Video Sales Enablement, Video for Sales, Internal Communications Video, and HR Video
Headquarters: Kitchener, Ontario, US
Vimeo OTT
Vimeo OTT offers video businesses everything they need to start, grow, and evolve their subscription service on the world’s highest-quality video hosting platform.
Founded: 2004
Industry: Internet
Specialties: cloud hosting
Headquarters: New York, NY, US
Vizzi
Vizzi is an OTT TV platform by Mog Technologies that provides a smooth and secure gateway for media acquisition, either from Live or VoD, for further processing and streaming.
Founded: 2006
Industry: Computer Software
Specialties: MXF Development Tools, Cloud Services, Centralized Ingest Solutions, Workflow Tools, Post-Production Solutions, Broadcast Media Technologies, 360º Technology, Virtual Reality, Big Data, Augmented Reality, Production Analytics, and Video Online Platform
Headquarters: Maia, Portugal
Wowza Media Systems
Wowza Media Systems provides a live broadcast and OTT streaming platform that helps to supplement traditional broadcasting services and open up new monetization opportunities.
Founded: 2005
Industry: Internet
Specialties: Media server software, Live Streaming Solutions, Live streaming, Streaming Media, WebRTC, LLHLS, Real Time Streaming, Low Latency Streaming, Live Video, and Streaming Video Delivery
Headquarters: Golden, CO, US
We Can Help You Build a Connected TV (CTV) Ad Platform
Our AdTech development teams can work with you to design, build, and maintain a custom-built connected TV (CTV) ad platform for any programmatic advertising channel.
