Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.
But which companies are at the forefront of the in-game advertising industry?
We’ve researched the main companies operating in the in-game advertising industry and listed them below.
AdTech & Programmatic Platform Development
We can help you design and build real-time bidding, and programmatic advertising platforms for all advertising channels — display and native, in-app mobile, video and audio, OTT and CTV, in-game and DOOH.
Top Companies in the In-Game Advertising Industry
Activision Blizzard
Activision Blizzard offers platforms with the most epic interactive gaming and entertainment experiences to bring people together with purpose and belonging.
Founded: 2008
Headquarters: Santa Monica, US
Specialties: Video Games, Entertainment, Consumer Products, Media, Film and TV, Gaming, and Production
AdInMo
AdInMo is a dynamic in-game advertising platform that delivers engaged customers for advertisers and quality monetization for developers & publishers.
Founded: 2017
Headquarters: Edinburgh, Scotland
Specialties: Mobile Advertising, Mobile Games, Game Advertising, AdTech
Anzu Virtual Reality Ltd.
Anzu enables developers to monetize their games and advertisers to reach players across mobile, PC, console, and Roblox with non-disruptive ads that are part of the gameplay.
Founded: 2017
Headquarters: Tel-Aviv, Israel
Specialties: 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech
Adverty
Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.
Founded: 2017
Headquarters: Stockholm, Sweden
Specialties: Virtual Reality Advertising. Augmented Reality, Mobile Advertising, AdTech
AppsFlyer
AppFlyer helps maximize your ROI by giving you insight into which in-game ads and purchases bring in the most revenue while protecting your budget with comprehensive fraud protection.
Founded: 2011
Headquarters: San Francisco, US
Specialties: Mobile apps, Mobile advertising
Azerion
Azerion offers an integrated platform that provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams.
Founded: 2014
Headquarters: Schiphol-Rijk, Netherlands
Specialties: Games Advertising, Social Games, Mobile Games, AdTech
Bidstack
Bidstack enables game developers to monetize their titles and empowers advertisers to engage gamers, without disrupting their playing experience.
Founded: 2015
Headquarters: London, UK
Specialties: Virtual Reality, Augmented Reality, OOH, VOOH, Video Games, Gaming, AdTech
Frameplay
Frameplay is an iontrinsic advertising platform for video games. Frameplay offers a transparent, self-serve, gamer-first experience that encourages creativity whilst delivering sophisticated data and analytics to both advertisers and developers.
Founded: 2018
Headquarters: San Francisco, US
Specialties: Video Game, Video Game Advertising, AdTech
Gadsme
Gadsme is the most advanced in-game advertising platform for video games and esports. Gadsme offers display, video and audio ad formats through a single SDK and normalised access to demand partners. Gadsme is a fully transparent platform giving complete control for advertisers and developers alike, with many unique features, real-time-data, and clickable and IAB-approved ad formats to ensure success.
Founded: 2020
Headquarters: Paris, France
Specialties: Mobile, PC, consoles, video games
iion
iion is a leading advertising and monetization platform reaching audience segments across all gaming environments. iion provides AdTech platforms for game developers, publishers and advertisers and offers various in-game ad formats.
Founded: 2019
Headquarters: Sydney, NSW, Australia
Specialties: Mobile Game Monetization, Yield Management, RTB, Premium Inventory, Mobile Advertising, AMP monetization, and Header Bidding.
Overwolf
Overwolf offers an all-in-one platform for creating, sharing, and monetizing in-game apps and mods to create and deliver gaming experiences.
Founded: 2010
Headquarters: Tel-Aviv, Israel
Specialties: Gaming Apps, Gaming Mods, AdTech
Pubfinity
Pubfinity provides advancement of in-game advertising with the only built by and for game publishers to allow advertisers to maximize revenue without detracting from the user experience.
Founded: 2019
Headquarters: Newtown Square, US
Specialties: Gaming apps
Roblox
Roblox builds tools and platforms that are home to over 30 million immersive experiences, from gaming to social hangouts, to concerts, sports, fashion shows, education, and entertainment.
Founded: 2004
Headquarters: San Mateo, US
Specialties: Virtual Reality, Mobile Gaming, Social Gaming, Virtual Building,
Super League Gaming
Super League Gaming is a full-service cloud studio that produces compelling in-game content for livestream and social channels to deliver full campaign objectives and connect with players of the largest metaverse environments.
Founded: 2014
Headquarters: Santa Monica, US
Specialties: Gaming, community gaming, metaverse advertising
Supersonic Studios
Supersonic Studios offers powerful technology to boost game performance and create enjoyable gaming experiences for the players.
Founded: 2020
Headquarters: Tel-Aviv, Israel
Specialties: Gaming, Mobile Gaming
AdTech & Programmatic Platform Development
We can help you design and build real-time bidding, and programmatic advertising platforms for all advertising channels — display and native, in-app mobile, video and audio, OTT and CTV, in-game and DOOH.
