Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.
Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory (e.g. display, native, video, and in-app mobile) across different channels.
Below we list the main demand-side platforms (DSPs) operating in the programmatic advertising industry today.
If we’ve missed one, please let us know.
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What Is a Demand-Side Platform (DSP) and How Do They Work?
A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows media buyers (advertisers and agencies) to create and run advertising campaigns across thousands of publishers.
DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers and agencies to buy inventory from various ad exchanges and SSPs on an impression-by-impression basis through one user interface.
To help improve targeting and enhance media buys, DSPs often utilize data from data management platforms (DMPs).
What Are the Main Components of a Demand-Side Platforms?
While each DSP offers slightly different features and functionalities, there are a number of components that most DSPs would have:
The Criteria
We define a DSP as a platform that allows brands and agencies to buy inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
Also, we’ve only listed DSP vendors and we haven’t included agencies or businesses that use another DSP (e.g. agencies using a white-labelled solution).
The Top Demand-Side Platforms (DSPs) in 2023
AcuityAds
AcuityAds is a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention throughout the customer journey.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2009
Headquarters: Toronto, Canada
Private or public: Public
Adcash
Adcash is an online advertising trading platform designed to deliver services to online publishers and brand advertisers globally. The platform monetizes the digital content with relevant ad campaigns at industry-leading rates and provides the reach to engage with their target audience across a network of publishers.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE
Founded: 2007
Headquarters: Tallinn, Estonia
Private or public: Private
AdColony
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally.
Inventory they buy: In-app
Founded: 2011
HQ: Los Angeles, California
Public or private: Private (a subsidiary of Otello Corporation).
Adelphic
Adelphic is a leading cross-channel DSP that provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats.
The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO
Founded: 2010
Headquarters: Irvine, California
Private or public: Private
Adform
Adform is a full stack ad-tech platform that encompasses data and trading, servicing media agencies, trading desks, brands, and publishers globally.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, OTT/CTV
Founded: 2002
Headquarters: Denmark, Scandinavia
Private or public: Private
Admedo
Admedo is a industry-leading tech Demand-Side Platform (DSP) developed to democratise the programmatic landscape with the customisable technology in greater transparency and control of programmatic advertising.
The type of inventory they buy: DISPLAY, VIDEO.
Founded: 2012
Headquarters: London, United Kingdom
Private or public: Private
Adobe Advertising Cloud
The Adobe Advertising Cloud DSP is the only omnichannel platform that supports all forms of TV campaigns. Advertisers get access to more than 50 publishers and TV broadcasters and can build a unified customer profile that goes beyond cookies and devices.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2009 and in 2016 acquired TubeMogul
Headquarters: San Jose, California
Private or public: Public
AdRoll
AdRoll Growth Marketing Platform unifies all data, channels, and measurement – so over 37,000 D2C brands to reach the right customer at the right time.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2006
Headquarters: San Francisco, California
Private or public: Private
Adthink
Adthink is a recognized global digital advertising expert in audience monetization connecting millions of web and mobile users around the globe.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2001
Headquarters: Tassin-la-Demi-Lune, France
Private or public: Public
Amazon DSP
Amazon DSP allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon.
The type of inventory they buy: DISPLAY, VIDEO, AUDIO
Founded: Amazon Advertising was founded in 2008 and launched its DSP in 2019.
Headquarters: Seattle, Washington, USA
Private or public: Public
Amobee
The Amobee Marketing Platform provides mobile advertising solutions that insert interactive advertisements into various mobile communication channels such as Facebook, Instagram, Pinterest, Snapchat and Twitter.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2005
Headquarters: Redwood City, California, USA
Private or public: Private
Appreciate
Appreciate® is a mobile app marketing platform running sixty billion daily auctions and enabling marketers to take total control of their programmatic ecosystem.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2011
Headquarters: San Francisco, California, USA
Private or public: Private
Avocet
Avocet provides a demand-side platform for digital advertising with viewability, cross-device and class-leading optimization all built-in to measure the effectiveness of media buying.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2014
Headquarters: Glasgow, Scotland
Private or public: Private
Basis
Basis is a SaaS advertising technology platform that unifies programmatic buying and direct buying along with workflow automation through cross-channel campaign planning and universal reporting and business intelligence.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO,
Founded: 2001
Headquarters: Chicago, Illinois
Private or public: Private
Beeswax
Beeswax offers the advertising industry’s first Bidder-as-a-Service. Beeswax enables sophisticated marketers to break free from the limitations and constraints of opaque, one-size-fits-all programmatic buying platforms by providing a customizable bidder.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2014
Headquarters: New York City, New York
Private or public: Private
Bidease
Bidease is a fully transparent DSP for mobile marketers with risk-free programmatic performance solutions that help the world’s biggest brands and developers achieve their performance advertising goals.
Type of inventory they buy: BANNERS, IN-APP, INTERSTITIAL, NATIVE, REWARDED VIDEO, VIDEO
Founded: 2016
Headquarters: New York, New York, US
Private or public: Private
BidMind
BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. They help brands and agencies launch data-driven campaigns and offer industry-leading targeting capabilities. BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors.
The type of inventory they buy: CTV, DISPLAY, MOBILE IN-APP, AUDIO
Founded: 2020
Headquarters: Dover, Delaware
Private or public: Private
Bidswitch
BidSwitch facilitates more than 350 supply and demand technology partners globally to connect and trade media across the display, mobile, native, video, TV, DOOH and VR ecosystems — all via a single standardised integration.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV, VR
Founded: 2013
Headquarters: New York City, New York
Private or public: Private
Bidtellect
Bidtellect is a consumer-led and privacy-first native DSP. Bidtellect provides a proprietary advanced optimization tool, known as IntellibidTM, and a proprietary algorithm to track post-engagement metrics.
The type of inventory they buy: NATIVE
Founded: 2014
Headquarters: Delray Beach, Florida
Private or public: Private
Bucksense
Bucksense bring brands and publishers together to embrace direct digital marketing by providing support and technology to achieve the goal of performance and control over strategy, data and results.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO
Founded: 2012
Headquarters: New York City, NY
Private or public: Private
C1X
C1X is a full-stack advertising and marketing technology platform that provides the ideal set of integrated tools and technologies that allow advertisers and marketers find the audiences and premium inventory to buy and transact in an efficient manner.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, OTT/CTV
Founded: 2014
Headquarters: New York City, NY
Private or public: Private
Choozle
Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, and mobile.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2012
Headquarters: Denver, Colorado
Private or public: Private
Criteo
Criteo is a personalized commerce marketing platform that enables brands and retailers to connect with shoppers and serve by displaying interactive banners generated on the online browsing habits.
The type of inventory they buy: DISPLAY
Founded: 2005
Headquarters: Paris, France
Private or public: Public
Datawrkz
Datawrkz is a leading Advertising Technology provider for publishers, agencies, and brands driving higher Yield for publishers through proprietary technology in areas such as Header Bidding and Innovative Ad Units.
The type of inventory they buy: DISPLAY, VIDEO,
Founded: 2013
Headquarters: Austin, Texas
Private or public: Private
Dataxu
Dataxu (acquired by Roku) is a leader at providing marketing cloud services that help marketers better understand the customers they are targeting by focusing on marketing investments to optimize results and improve the return on investment.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2009
Headquarters: Boston, Massachusetts
Private or public: Private
Delta Projects
Delta Projects platform (DSP + DMP + Ad Server + Big Data) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2002
Headquarters: Stockholm, Sweden
Private or public: Public
Digilant
Digilant is a programmatic buying company, designed for both agencies and brands to connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2009
Headquarters: Boston, MA
Private or public: Private
DV360
Display & Video 360, a part of Google’s Marketing Platform, is a single, integrated product that helps creative, data and media teams work together to execute end-to-end ad campaigns.
DV360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: February 1996
Headquarters: New York City, New York
Private or public: Public (owned by Google/Alphabet).
Edge226
Edge226 delivers mobile-centric performance services, AI-empowered advertising solutions, and user acquisition media buying services across a range of media platforms including Peak DSP, Facebook, Google, Snapchat, TikTok, and more. The company determines the ideal customer for each app, targets relevant audiences, and delivers campaigns programmatically to those that are more likely to install, continuously engage, and spend on the brand’s offering.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2006
Headquarters: New York City, New York
Private or public: Private
Emerse
Emerse is an ad-tech company that developed a unique technology stack a DSP for programmatic advertising to help clients deliver digital advertising campaigns using sophisticated algorithms and data.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, CTV
Founded: 2007
Headquarters: Lund, Sweden
Private or public: Private
Epom
Epom Ad Server provides an ad management platform developed to make the setup of an effective advertising process easy for everyone from a website owner to a large-scale cross-channel network.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2010
Headquarters: Kiev, Ukraine
Private or public: private
Eskimi
Eskimi is a full-stack programmatic advertising platform with more than 1.5B profiled users worldwide. The platform offers unique rich media creatives, advanced targeting, in-game advertising & premium ad-ops service.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, CTV
Founded: 2006
Headquarters: Vilnius, Lithuania
Private or public: Private
ExactDrive
ExactDrive provides a real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, CTV
Founded: 2008
Headquarters: Milwaukee, Wisconsin
Private or public: Private
Eyereturn Marketing
Eyereturn Marketing provides Internet solutions for the online marketing and advertising industry offering ad-serving, database administration services, and media buying demand side platform to improve the way brands connect with their customers.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2000
Headquarters: Toronto, Canada
Private or public: Private
FreakOut
FreakOut is a global advertising company committed to service the digital marketing needs of both advertisers and publishers capitalizing on high impact videos and native advertising to capture target audience.
The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO
Founded: 2010
Headquarters: Singapore, Singapore
Private or public: Private
Getintent
Getintent is an adtech company that offers a highly customizable AI-powered programmatic suite for agencies, publishers, broadcasters and content owners empowering them to grow programmatic revenue.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV
Founded: 2013
Headquarters: New York City, New York
Private or public: Private
Groundhog Technologies
Groundhog Technologies is a leader in the mobile network and user analytics, enabling operators to accurately pinpoint the location and experience of subscribers, mine deep network and user insights, and implement proactive solutions across network, customer care, and marketing use cases.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2001
Headquarters: Cambridge, MA
Private or public: Private
HeadWay Digital
Headway Digital is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide with mobile-first DSP, Smadex, integrating with partner platforms for brand seamless data-driven digital solutions.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, AUDIO, VIDEO, OTT
Founded: 2010
Headquarters: Barcelona, Spain
Private or public: Private
Hivestack
Hivestack is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been with a ad tech stack platform that includes an SSP for DOOH media owners, an ad exchange with API to monetize unsold inventory, and a DSP used by digital agencies to buy DOOH programmatically.
The type of inventory they buy: DOOH
Founded: 2016
Headquarters: Montreal, Canada
Illuma
Illuma uses AI to deliver advanced contextual ad targeting, helping brands prospect more effectively to uncover relevant new audiences, without personal data.
The type of inventory they buy: DISPLAY, MOBILE IN-APP,
Founded: 2008
Headquarters: Barbican, UK
Private or public: Private
Iperceptions
iperceptions is a global leader in Customer Experience Management (CEM) solutions, guiding the world’s most respected brands to become customer-centric organizations by using an expert-guided approach and Enterprise-class technology.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 1999
Headquarters: Montreal, Canada
Private or public: Private
Knorex
Knorex is a technology company that provides Precision Performance Marketing products and solutions to leading trading desks, agencies, and brands with its DSP. Knorex XPO enables businesses to deliver tailored marketing messages to specific audiences at the right moment across devices and advertising channels, producing measurable performance while delivering personalized marketing experience in real-time.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV, SOCIAL, EMAIL, SEARCH
Founded: 2010
Headquarters: Singapore, Singapore
Private or public: Private
LifeStreet
LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences. LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models.
The type of inventory they buy: MOBILE IN-APP
Founded: 2009
Headquarters: San Francisco, California, USA
Private or public: Private
Liftoff
Liftoff is a complete mobile app marketing platform that helps companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find all the best users for your app, creative testing to deliver the most engaging ad experience and a unique cost per revenue model to optimize for your LTV goals.
The type of inventory they buy: MOBILE IN-APP
Founded: 2012
Headquarters: Redwood City, California, USA
Private or public: Private
Loop Me
LoopMe is a full-stack tech platform that harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes – consideration, purchase intent, foot traffic and sales.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV
Founded: 2012
Headquarters: London, United Kingdom
Private or public: Private
Mediarithmics
Mediarithmics is an end-to-end Data Marketing Platform that allows brands to easily launch personalized, cross-channel marketing campaigns in 16 European countries and the United States.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE
Founded: 2013
Headquarters: Paris, France
Private or public: Private
Microad
Microad is a Japanese DSP that’s integrated with major exchanges and SSPs. Microad provides solutions to both advertisers, such as optimized ad serving, and to publishers, such as the maximization of revenue.
The type of inventory they buy: DOOH
Founded: 2016
Headquarters: Montreal, Canada
Private or public: Private
Nativo
Nativo empowers brands and publishers with the world’s most advanced technology for content by enabling storytelling at scale with the largest native reach and reveals insights that unlock return-on-content.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO,
Founded: 2010
Headquarters: El Segundo, CA
Private or public: Private
Platform161
Platform161 is the world’s only truly customizable demand side platform, as we believe that one size does not fit all in the digital advertising landscape. Platform161 comprises the ability to adapt and customize maximum return on investment with transparent approach to maximize value.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, OTT/CTV, OOH
Founded: 2012
Headquarters: Amsterdam, Netherlands
Private or public: Private
Playdigo
Playdigo is a truly transparent and performance driven growth that specializes in interactive video and playable ads design for brands and app developers looking to grow their customer base in the most cost effective and ROI positive way.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO
Founded: 2014
Headquarters: San Francisco, California
Private or public: Private
Pocketmath
PocketMath is the world’s largest, self-serve, mobile advertising platform for buying programmatic real-time bidding (RTB) inventory.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2011
Headquarters: Austin, Texas
Private or public: Private
Quantcast
Utilizing AI-driven DSP, Quantcast effortlessly anticipates the audiences with the highest likelihood of making purchases, efficiently optimizing campaigns to achieve consistent and scalable business outcomes. Advertisers benefit from time and energy savings, enabling innovation to propel their business forward.
The type of inventory they buy: DISPLAY, MOBILE, VIDEO, AUDIO, OTT/CTV
Founded: 2006
Headquarters: San Francisco, California, U.S
Private or public: Private
RTB House
The RTB House has the only one in the world ad buying engine fully powered by deep learning algorithms that identify potential buyers and boosts performance via 1:1 ultra-personalized retargeting up to 50 percent more efficient than standard machine learning AI-based approaches.
The type of inventory they buy: DISPLAY, MOBILE, VIDEO, AUDIO, OTT/CTV
Founded: 2012
Headquarters: Warsaw, Poland
Private or public: Private
RTBiQ
RTBiQ empowers custom brands KPIs and opportunities for media buyers and advertisers to optimize across devices and formats, including digital audio, native, video and display. Its mobile-first DSP platform was designed with a full suite of analytics tools to provide advanced insights into performance, from view-through and listen-through visits to in-store foot traffic.
The type of inventory they buy: DISPLAY, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2013
Headquarters: San Francisco, California
Private or public: Private
S4M
S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, OTT/CTV, OOH
Founded: 2011
Headquarters: Paris, France
Private or public: Private
Semasio
Semasio is the first provider offering Unified Semantic Targeting that enables programmatic advertising professionals to seamlessly combine Audience, Contextual and Brand Fit targeting solutions.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, AUDIO, SOCIAL
Founded: 2010
Headquarters: New York, NY
Private or public: Private
Silverbullet Data Services Group
The Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to empower businesses to achieve the hybrid of data services, insight-informed content and programmatic.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO
Founded: 2016
Headquarters: London, UK
Private or public: Private
Simpli.fi
Simpli.fi provides an advertising technology platform that simplifies the use of unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges to target, bid, and optimize at data element level.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, OTT/CTV
Founded: 2011
Headquarters: Forth Worx, Texas
Private or public: Private
SmartyAds
SmartyAds is a global full-stack ad stack platform for publishers, advertisers, and ad networks that delivers cutting-edge programmatic solutions for display, mobile web, in-app, and video advertising for various platforms and devices.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2013
Headquarters: New York City, New York
Private or public: Private
Source
MediaMath powers the digital advertising for more than 4,000 advertisers by building a new accountable & addressable supply chain for the industry which delivers real impressions on media properties that come from real people looking at relevant ads.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, CTV
Founded: 2007
Headquarters: New York City, New York
Private or public: Private
Splicky
Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns, a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface.
The type of inventory they buy: MOBILE IN-APP, NATIVE, VIDEO, CTV, DOOH
Founded: 2013
Headquarters: Zurich, Switzerland
Private or public: Private
StackAdapt
StackAdapt is a self-serve programmatic advertising platform which facilitates the most of progressive work in machine learning to meet cutting-edge user experience in ad buyers plan, execution, data-driven native advertising management and campaigns across all devices.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO,
Founded: 2013
Headquarters: Toronto, Canada
Private or public: Private
TabMo
TabMo provides mobile programmatic technology for agencies and advertisers, enabling them to access premium publishers inventory through deals, and leverage mobile audience data from trusted and selected partners.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, AUDIO, OTT/CTV
Founded: 2013
Headquarters: New York City, New York
Private or public: Private
Taptica
Taptica is a publicly traded, global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO,
Founded: 2011
Headquarters: San Francisco, CA
Private or public: Public
Targetoo
Targetto is an industry leader in programmatic advertising that offers executing branding and performance campaigns run globally. Targetoo runs campaigns for A-Brands like McDonalds, Pizza Hut, Mercedes, BMW, Nike, Huawei and Emirates but also smaller advertisers and media-agencies.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2012
Headquarters: Amsterdam, Holland
Private or public: Private
Teads
Teads is an end-to-end platform that delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology (Teads Studio) and AI-driven optimization with the best publishers in the world that distribute ads to over 1.5 billion people every month.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO,
Founded: 2011
Headquarters: New York City, NY
Private or public: Private
The Trade Desk
The Trade Desk is a self-service technology platform to manage data-driven digital advertising campaigns that enables buyers to create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO
Founded: 2009
Headquarters: Ventura, California
Private or public: Public
Travel Audience
Travel audience is the world’s leading data-driven travel advertising platform that connects the leading performance-oriented advertisers with the biggest network of publishers, reaching millions of travelers.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2011
Headquarters: Berlin, Germany
Private or public: Private
Verizon Media Platform
Verizon Media is one of the largest media companies in the world. It’s Media Platform offers an integrated advertising platform that allows companies to buy and sell display, native, CTV and OTT inventory.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, VIDEO, CTV
Founded: 2006
Headquarters: San Francisco, California
Private or public: Private (a subsidiary of Verizon)
Waardex
WaardeX provides a Real Time Bidding platform for both demand and supply partners to connect their inventory to multiple ad exchanges, DSPs, and networks at once.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO
Founded: 2015
Headquarters: Tallinn, Estonia
Private or public: Private
Xandr
Xandr Media is an industry leader in addressable and audience based advertising that combines a large-scale portfolio of ad inventory across a premium content library with precise targeting capabilities to deliver better value for advertisers.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2018
Headquarters: New York City, New York
Private or public: Private (part of AT&T’s WarnerMedia division).
Xaxis
Xaxis transforms digital media into business outcomes to maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals.
The type of inventory they buy: DISPLAY, DOOH, AUDIO, VIDEO, OTT
Founded: 2011
Headquarters: New York City, NY
Private or public: Private (subsidiary of WPP)
Zemanta
Zemanta is an advertising-technology company that offers a programmatic native advertising platform which specializes in the art and science of content distribution to connect media agencies and brands that want to put their content to work.
The type of inventory they buy: DISPLAY, MOBILE IN-APP, NATIVE, VIDEO, AUDIO, OTT/CTV
Founded: 2007
Headquarters: New York, NY
Private or public: Private
Zeta Global
Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.
In May 2019, Zeta Global acquired Sizmek’s DSP and DMP.
The type of inventory they buy: DISPLAY, MOBILE, VIDEO, CTV
Founded: 2007
Headquarters: New York, NY
Private or public: Private
We Can Help You Build a Demand-Side Platform (DSP)
Our AdTech development teams can work with you to design, build, and maintain a custom-built demand-side platform (DSP) for any programmatic advertising channel.
