The Colorful History of Advertising Technology in Just 63 Slides

AdTech Industry

The Colorful History of Advertising Technology in Just 63 Slides

Updated on August 25, 2023 by

Do you know what the click through rate (CTR) of the first ever banner ad was?




Nope! The first ever banner ad had a click through rate of a staggering 44%!

That’s 42% more than today’s definition of a good CTR of just 2%.

Just imagine the ROI a 44% CTR could produce these days.

the first ever banner ad 1994
The first ever banner ad appeared in 1994 (publisher: – Wired Magazine. Advertiser: AT&T)

But what other interesting facts are scattered throughout the history of advertising technology (Ad Tech)?

Check out our SlideShare presentation, The History of Advertising Technology, to learn all about the rise of the fastest growing area of advertising:
Author: Maciej Zawadziński, CEO at Clearcode.

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