Do you know what the click through rate (CTR) of the first ever banner ad was?
10%?
15%?
20%?
Nope! The first ever banner ad had a click through rate of a staggering 44%!
That’s 42% more than today’s definition of a good CTR of just 2%.
Just imagine the ROI a 44% CTR could produce these days.
But what other interesting facts are scattered throughout the history of advertising technology (Ad Tech)?
Check out our SlideShare presentation, The History of Advertising Technology, to learn all about the rise of the fastest growing area of advertising:
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