Tag: Walled Gardens

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The Walled Gardens of AdTech [infographic]

October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

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The Walled Gardens of AdTech [infographic]

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech Amazon Web Services (AWS) Apple Attribution Chrome Consent Management Platform (CMP) Cookie Syncing Cookies Customer Data Platform (CDP) Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-of-Home (DOOH) ePrivacy Fingerprinting Firefox GDPR Google Header Bidding IAB Standards IDFA Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) MarTech Minimum Viable Product (MVP) Mobile Advertising OMID Over-The-Top (OTT) Personalization Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Safari simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-side platform (SSP) Targeting Methods Tracking Techniques Transparency User Requests Video Advertising Walled Gardens Waterfalling