April 7, 2022 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

Read more
What Is a Data Clean Room and How Does It Work?

February 15, 2022 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

Read more
Google Chrome’s FLoC Explained + FAQs

August 10, 2021 by

You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.

Read more
Apple's Privacy Changes in iOS 15 + Impact on AdTech

June 23, 2021 by

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

Read more
Apple vs AdTech: The History, Impact, and Criticism of Apple’s Privacy Changes

May 9, 2022 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

Read more
AdTech Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)

October 12, 2021 by ,

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

Read more
A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]

August 24, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

Read more
Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

January 19, 2021 by

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

Read more
Top 4 Programmatic Advertising and AdTech Themes in 2020

November 10, 2020 by

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

Read more
The Walled Gardens of AdTech [infographic]

Search