August 24, 2023 by Michael Sweeney
Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.
Read more![Programmatic Advertising and AdTech in OTT & CTV [Presentation]](https://clearcode.cc/wp-content/uploads/2022/09/CTV-and-OTT-industry-presentation-by-Clearcode.png)
August 9, 2022 by Natalia Figas, Michael Sweeney
Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.
Read more![The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising [infographic]](https://clearcode.cc/wp-content/uploads/2022/05/types_of_tv_and_tv_advertising.png)
April 21, 2023 by Natalia Figas
Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]
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March 10, 2023 by Natalia Figas, Michael Sweeney
Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.
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July 6, 2022 by Michael Sweeney, Paulina Zawiślak
Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]
Read more![What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]](https://clearcode.cc/wp-content/uploads/2021/03/What-is-CTV-and-OTT-and-how-does-it-work.png)
June 7, 2022 by Michal Wlosik, Michael Sweeney
As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text. The allure of […]
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