June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

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May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1.

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Why the GDPR Hasn't Impacted AdTech... Yet

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire.

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GDPR in AdTech 1 Year On: <br>What’s Changed?

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, and what responsibilities it imposes on data controllers and processors.

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

February 4, 2019 by

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.

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What Is a Data Broker and How Does It Work?

January 7, 2019 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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AdTech in 2019: 3 Trends Based on Data, Not Predictions

October 15, 2018 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

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What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

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What Is a Consent-Management Platform (CMP) and How Does It Work?

July 16, 2018 by

For years, in order to increase the relevance and effectiveness of ads and marketing messages displayed to online audiences, publishers and advertisers have taken advantage of behavioral data for both advertising and personalization.

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What is Behavioral Targeting and How Does It Work?

May 17, 2018 by

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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Are AdTech and MarTech Vendors Prepared for the GDPR? [Survey Results]

May 17, 2018 by

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase of software production.

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What Does Privacy by Design Mean for AdTech and MarTech Companies?

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