June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

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February 27, 2019 by

Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns.

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The Anatomy Of a Demand-Side Platform (DSP) [infographic]

October 23, 2018 by ,

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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How to Integrate a DSP with Ad Exchanges and SSPs

May 11, 2015 by

It’s no secret that the rise in technology-driven processes, such as real-time bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

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3 Key Areas Ad Agencies Need to Consider Before Renting or Building a DSP

February 10, 2015 by

The advertising ecosystem is a broad entity made up of many different processes and platforms, and just as many acronyms. One of its most influential additions over the past decade has been the introduction of Real-Time Bidding (RTB).

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What Is a Demand-Side Platform (DSP) and How Does It Work?

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