April 24, 2019 by Michal Wlosik

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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February 27, 2019 by

Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns.

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The Anatomy Of a Demand-Side Platform (DSP) [infographic]

October 23, 2018 by ,

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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How to Integrate a DSP with Ad Exchanges and SSPs

May 11, 2015 by

It’s no secret that the rise in technology-driven processes, such as real-time bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

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3 Key Areas Ad Agencies Need to Consider Before Renting or Building a DSP

February 10, 2015 by

The advertising ecosystem is a broad entity made up of many different processes and platforms, and just as many acronyms. One of its most influential additions over the past decade has been the introduction of Real-Time Bidding (RTB).

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What Is a Demand-Side Platform (DSP) and How Does It Work?

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