Tag: Demand-Side Platform (DSP)

November 22, 2022 by Michael Sweeney, Martyna Oświecimska

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

March 8, 2023 by Paulina Zawiślak, Michael Sweeney

Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.

September 5, 2022 by Michal Wlosik

With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media. Does that make agency trading desks completely irrelevant by […]

January 16, 2023 by Michael Sweeney

Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. On the outside, they seem like a platform that’s used to simply buy ad space from publishers, but they are actually comprised of many different components that work behind the scenes, each playing a key role in the […]

August 12, 2021 by Maciej Zawadziński, Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable. In reality, integrating a DSP with other AdTech platforms is a meticulous technological […]

February 10, 2022 by Maciej Zawadziński

It’s no secret that the rise in technology-driven processes, such as real-time bidding (RTB), has changed the landscape of the online advertising ecosystem. Advertising-technology companies have created a range of innovative technologies and complex algorithms that now make it possible for brands to bypass the advertising agency and enjoy lower costs, higher returns on investments, […]

August 29, 2022 by Michael Sweeney

The advertising ecosystem is a broad entity made up of many different processes and platforms, and just as many acronyms. One of its most influential additions over the past decade has been the introduction of Real-Time Bidding (RTB). One of the most influential additions to the advertising ecosystem over the past decade has been demand-side […]