Tag: Connected TV (CTV)

July 6, 2022 by Natalia Figas

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). But not many people know that the underlying infrastructure of CTV advertising is powered by hybrid broadcast broadband TV (HbbTV).

July 6, 2022 by Michael Sweeney, Paulina Zawiślak

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

September 23, 2022 by Michael Sweeney, Paulina Zawiślak

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

July 6, 2022 by Paulina Zawiślak, Michael Sweeney

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

July 6, 2022 by Michael Sweeney, Paulina Zawiślak

Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]