Tag: Connected TV (CTV)

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AdTech Platforms

Top OTT and CTV Advertising Platforms [Updated 2021]

May 28, 2021 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

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Top OTT and CTV Advertising Platforms [Updated 2021]

AdTech Processes

What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]

March 16, 2021 by ,

Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]

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What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]