October 3, 2019 by ,

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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Intelligent Tracking Prevention (ITP): The Impact on Cookies, AdTech, and MarTech

September 30, 2019 by

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

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Clearcode Cartoon #1: The Safari Club

May 30, 2019 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies. Cookies are currently the most common method […]

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How Different Browsers Handle First-Party and Third-Party Cookies

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.3]