Tag: Digital Out-Of-Home (DOOH)

August 24, 2023 by Natalia Figas, Michael Sweeney

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

August 24, 2023 by Michael Sweeney

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

August 24, 2023 by Paulina Zawiślak

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

August 24, 2023 by Maciej Zawadziński, Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

August 24, 2023 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

August 24, 2023 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.