AdTech Industry, AdTech Platforms
August 24, 2023 by Natalia Figas, Michael Sweeney
Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.
Read more
August 24, 2023 by Michael Sweeney
As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?
Read more
August 24, 2023 by Paulina Zawiślak
2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.
Read more
August 24, 2023 by Maciej Zawadziński, Michael Sweeney
In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]
Read more
August 24, 2023 by Michael Sweeney
It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]
Read more
August 24, 2023 by Michal Wlosik
Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.
Read more
Search
Categories
- AdTech & MarTech Q&A (18)
- AdTech and MarTech News (8)
- AdTech Industry (167)
- AdTech Platforms (74)
- AdTech Processes (93)
- Business (16)
- Clearcode Cartoons (4)
- Clearcode News (23)
- Custom Development & Integrations (21)
- Data & Privacy (61)
- GDPR (24)
- Influencer Marketing (1)
- MarTech Industry (64)
- MarTech Platforms (29)
- MarTech Processes (20)
- MVP Development (12)
- Open-Source Software (7)
- Programming Languages (4)
- Rapid Prototyping (13)
- SaaS, Cloud, On-premises (9)
- Software Development Industry (25)
- Uncategorized (1)
- Web Analytics (11)